Rachel Kang
Los Angeles,CA
Summary
Producer & Project Manager leading complex web projects and user-facing digital experiences across news media, film, tech, finance, public health, and academia, driving 400M+ video views.
Overview
10
10
years of professional experience
Work History
Social Media Lead
Kraken
01.2026 - 04.2026
- Grew Krak TikTok from 126 followers to 19.5K followers and Krak Instagram from 1,206 followers to 4,118 followers in 4 months by leading short-form video strategy, defining visual direction and content pillars for social video.
- Served as an on-screen host and lifestyle content creator for Krak, seamlessly integrating product launches into engaging video content, building strong audience connections, and clearly demonstrating new features—driving top TikTok videos to 1.1M, 977.3K, and 819.5K views.
- Established a high-volume publishing cadence (5 high-quality videos/week), built and managed production workflows, and coordinated execution across scripting, filming, editing, compliance (disclaimers), and QA.
- Led end-to-end execution of Krak product launch campaigns as a lifestyle content creator, translating product features into social-first storytelling while coordinating with internal teams and external stakeholders to manage timelines, deliverables, and cross-functional alignment.
Lead Content Creator
Secret Los Angeles
08.2024 - 08.2025
- Led short-form video strategy across Secret Los Angeles’ Instagram Reels (1.1M followers), TikTok (116.1K), and YouTube Shorts; managed a dynamic content calendar that adapted to breaking news and editorial priorities, growing TikTok by 52.1K followers in 12 months through consistent programming, original reporting, and scalable content formats.
- Produced and delivered high-performing video content as on-camera host and producer—scripting, filming, and editing news, guides, and event coverage; leveraged teleprompter delivery for polished reporting and rapid turnaround on timely stories, including LA Wildfires Red Flag Warning (1.8M views) and New 2025 CA Laws (942K views), with recurring videos surpassing 300K+ views.
- Conducted interviews with celebrities, business owners, and public figures while covering major events (e.g., Golden Globes, Intuit Dome Grand Opening, Amoeba Fest); developed repeatable series including street interviews (3.2M total views) and “Things to Do in LA” (404K total views), strengthening audience engagement and content reach.
Social Media & Marketing Specialist
USC Leonard Davis School of Gerontology
08.2023 - 08.2024
- Created a strategically-driven content calendar across all social media platforms, including Instagram, TikTok, Twitter, LinkedIn, and Facebook; grew TikTok by 43%, Instagram by 38%; LinkedIn by 20%, and Facebook by 12% in the span of 1 year.
- Utilized specialty in short-form video for audience growth, starting the series Faculty Expertise and editing videos with public figures including Mark Hamill.
- Curated which USC research studies go onto social media and how best to convey the findings and significance – as posts, infographics, videos (short-form or long-form); create and present reports on social media analytics, deciding which KPIs to prioritize for campaigns.
- Oversaw daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives.
Content Curator
Instagram
02.2021 - 02.2023
- Curated and elevated culturally relevant creators and trends for @instagram (506M) and @creators (9.4M), playing a key role in positioning Instagram Reels at launch to compete with TikTok by surfacing timely, trend-forward content that resonated with global audiences.
- Developed and executed content strategy around major cultural moments (VMAs, Coachella, Met Gala) and heritage initiatives (Black History Month, Native American Heritage Month, Earth Day), ensuring Reels remained culturally competitive and discoverable through real-time trend amplification and creator partnerships.
- Led creator selection and editorial direction for high-impact product surfaces and programs (e.g., Interest Picker, “Add Yours,” We The Culture, Dale Tú), establishing evaluation frameworks and delivering post-launch performance insights to optimize engagement and content relevance.
- Partnered cross-functionally with Product teams to beta test and launch new Reels features, providing strategic feedback, aligning content with product capabilities, and ensuring successful market rollout through culturally informed content programming.
Project Manager
Powster
04.2019 - 02.2021
- Led end-to-end delivery of complex digital/web projects (including official film websites, redesigns, and user-facing experiences) for major studios and distributors including The Walt Disney Company, Universal Pictures, Netflix, Amazon Studios, and Neon Rated for films such as AVENGERS: ENDGAME, SPIDERMAN: FAR FROM HOME, and PARASITE.
- Acted as primary client point of contact, driving project planning, kickoff, and execution while maintaining detailed documentation (scope, timelines, goals, priorities); led cross-functional teams of designers, developers, and account managers across multiple concurrent workstreams, resolving blockers, and providing regular internal and client-facing status updates to meet tight launch deadlines.
- Created web development and production using HTML, CSS, JavaScript, and CMS tools; conducted QA to ensure responsive digital experiences across devices.
- Directed full lifecycle of film marketing website campaigns—from creative concepting and front-end development to post-launch performance analysis—delivering data-driven insights and client presentations that informed optimizations across mobile, desktop, and tablet experiences.
Film Production Agent Assistant
United Talent Agency
01.2018 - 11.2018
- Provided administrative support managing a high-volume desk to support a Film production agent's clients, calls, emails, scheduling, travel, and expenses. Placed clients on high-profile films such as MIDSOMMAR, JOKER, and BOOKSMART.
- Took notes on each call via inEntertainment; logging incoming and outgoing calls; had relevant project information, client availability dates, and quotes upon calling clients to provide to agent; synced notes.
- Coordinated client meetings with executives, directors, and producers; submitted clients for feature jobs; sent scripts to clients; updated client resumes, availability sheets, quote sheets, and deal folders.
- Set agent's calendar and meetings; submitted monthly expenses in Concur; arranged travel accommodations. Created and maintained grids of all films in pre-production; sent clients active project lists; updated project cards and contacts via inEntertainment.
Video Producer
BuzzFeed
01.2016 - 10.2017
- Directed, produced, wrote, and edited videos that consistently performed in the 90th-99th percentile in views and watchtime for its Snapchat Discover Channel, a platform responsible for over 1/3 of BuzzFeed's overall traffic.
- Joined BuzzFeed as an early member of the short-form video team during the peak of its cultural influence, helping build and scale one of the company’s highest-traffic distribution channels and posting cross-platform.
- Analyzed daily metrics on KPIs and strategized videos to hit targets on views and watchtime; created the highest-performing video for a reign of 10 months, which was converted for YouTube and Facebook and hit over 100K shares in less than 24 hours on Facebook.
- Managed the @BuzzFeedVideo Snapchat Story; set posting calendar and did partnerships across departments and with companies (including Coachella, Olympics, Red Bull, Goldenvoice, Live Nation) to increase brand awareness across platforms.
- Collaborated with NBCUniversal on Snapchat Discover programming for the 2016 Olympics, contributing to a campaign that generated 2.2B views through high-volume, mobile-first storytelling.
Education
Media Studies
University of California, Berkeley
Berkeley, CA12-2015
Timeline
Social Media Lead
Kraken
01.2026 - 04.2026
Lead Content Creator
Secret Los Angeles
08.2024 - 08.2025
Social Media & Marketing Specialist
USC Leonard Davis School of Gerontology
08.2023 - 08.2024
Content Curator
Instagram
02.2021 - 02.2023
Project Manager
Powster
04.2019 - 02.2021
Film Production Agent Assistant
United Talent Agency
01.2018 - 11.2018
Video Producer
BuzzFeed
01.2016 - 10.2017
Media Studies
University of California, Berkeley