Rachel Watt
Multimedia Storyteller & Visual Artist
Chattanooga,Tennessee
Summary
Dynamic Journalist bringing 5 years of experience. Hardworking and reliable with entrepreneurial spirit and passion for developing and reporting engaging content. Versed in photography, creative projects, writing and editing for multiple digital media platforms, social media, and online platforms.
Overview
3
3
years of post-secondary education
3
3
years of professional experience
Work History
Photojournalist
Rising Rock Media
Chattanooga, TN
08.2019 - Current
- Conducted research on subjects before photo shoots and planned dynamic and unique photo sessions.
- Selected and uploaded over 100 photos to online news platform.
- Wrote and posted regularly on social media and Rising Rock Media website.
- Pitched photo stories to reporters and editors.
- Determined and adjusted subject position, props and lighting equipment while selecting camera angles to optimize final product.
- Adjusted, modified and networked photos using digital and computer manipulative applications.
- Received 2019 Rising Rock nomination in writing for Best Writer.
Social Media Coordinator
Main Street Grill
Medina, Tennessee
01.2018 - 08.2018
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Analyzed and reported social media and online marketing campaign results.
- Posted new content for products and services when managing marketing and release calendars.
- Increased customer engagement through social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Increased sales by 60% through promoting brand awareness and key marketing efforts.
Merchandising Specialist Intern
Walt Disney World Resort, Emporium
Orlando, Florida
08.2017 - 12.2017
- Anticipated consumer buying patterns to create purchase and inventory plan.
- Merchandised new stock to appeal to customers, grab attention and drive sales.
- Energetically interacted daily with Guests to create magical moments and ensuring a positive experience
- Arranged consistent shelves, bins and racks at the second largest store on Walt Disney property.
- Communicated merchandising needs to store manager.
- Changed displays to reflect new promotions.
- Designed displays to deliver interactive, engaging and memorable store experiences for shoppers.
Interview Panelist
Union University
Jackson, Tennessee
12.2016 - 05.2017
- Delivered information from script regarding surveys for on-demand phone project assignment.
- Explained questions in better detail for interviewees to allow truthful answers.
- Recruited and screened 50+ potential participants.
- Assisted with project planning and execution of research.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Education
Bachelor of Arts - Multimedia Storytelling And Visual Arts
University of Tennessee At Chattanooga
Chattanooga, TN 09.2018 -
Associate of Science - Communication
Jackson State Community College
Jackson, Tennessee 09.2016 -
Skills
Visual Design
Sales
ProductionSocial Media Management
StorytellingVisual design
Retouching and color correction
Story pitching
Writing
Photojournalism
Creative artistic vision
Project Management
Business Development
Networking and relationship building
Marketing analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 15 staff members.
- Created a successful merchandising business model that was implemented company-wide.
- Designed 10+ elaborate store displays for store promotions during the holiday season.
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Photojournalist
Rising Rock Media
08.2019 - Current
Bachelor of Arts - Multimedia Storytelling And Visual Arts
University of Tennessee At Chattanooga
09.2018 -
Social Media Coordinator
Main Street Grill
01.2018 - 08.2018
Merchandising Specialist Intern
Walt Disney World Resort, Emporium
08.2017 - 12.2017
Interview Panelist
Union University
12.2016 - 05.2017
Associate of Science - Communication
Jackson State Community College
09.2016 -