Rae Selvey

Facilitator/Trainer for Lexus Impact Program:

• Lead Facilitator for the national rollout of Lexus's new Service Advisor program, Lexus Impact.
• Elevate skills of Service Consultants in brand knowledge and Lexus Client Experience.
• Deliver engaging training sessions to enhance consultant performance and customer satisfaction.
• Collaborate with the Lexus team to ensure alignment with brand standards and objectives.

• Increased Dealer Clients by 163%, Revenue by 292%, and Deal Average by 46%
• Developed go-to-market strategies and led national expansion for a start-up SaaS/FinTech as Director of Sales.
• Managed sales infrastructure by implementing effective processes for the Onboarding, Implementation, and Client Success teams to keep up with company growth.
• Increased effectiveness of the sales organization by implementing high-level sales strategies and planning in a value-based, multi-solution environment.
• Developed and implemented strategies for the expansion of national sales team
• Provided guidance and training to sales team pertaining to company’s offerings and software.
• Established and maintained effective working team relationships with CS and Operations departments
• Assessed development progress of sales professionals while optimizing performance tracking.
• Established sales goals and objectives for effective execution and optimized productivity of sales professionals
• Played a key role in formulating an integrated marketing strategy, aligning with company objectives and driving business growth across multiple product categories.

• Managed all aspects of marketing and events for 8 Holman stores on the West coast with budgets totaling $7.5M
• Succeeded in reducing third party spend by 24%, leading to a consequential increase of 36% in overall opportunities/traffic across all stores.
• Managed and optimized diverse marketing strategies including SEO / SEM, third-party advertising, social media, Connected TV, Streaming Audio experiential marketing/events.
• Effectively oversaw the execution of marketing strategies by collaborating with vendors, central marketing team members, and in-dealership support staff
• Developed strong relationships with variety of store and regional leadership, including General Managers, Variable and Fixed Operations Managers, and Regional VPs. Conducted monthly reviews to analyze 90 days' performance data against benchmarks.
• Developed campaign calendars for individual dealerships by integrating manufacturer and local information, resulting in segmented and targeted campaigns that effectively captured new customers while retaining existing owners.
• Monitored and adjusted campaigns for maximum effectiveness in content, marketing channel, budget, and timing
• Optimized the effectiveness of customer nurture campaigns by integrating sales, service, parts, finance,and collision centers resulting in increased engagement and higher lifetime customer value.
• Demonstrated expertise in understanding and optimizing dealership sales tactics through continuous analysis of metrics. Effectively implemented targeted marketing campaigns that aligned with monthly goals, flexibly adapting strategies to accommodate shifts in consumer demand.
• Provided authoritative, go-to expertise to General Managers of each store based on deep understanding of western markets, brands, buyers, and competition.
• Leveraged Holman’s marketing technology (MarTech) stack for forecasting, project planning, strategy development, scheduling, risk identification, and contingency plan formulation.

• Hired by General Manager (a former employee) to evaluate and implement necessary enhancements to online & digital marketing sources, SEO/SEM, GMB, internet lead vendors, sales processes, website functionality.
• Achieved 70% increase in 1st party leads, while reducing expenses by 28%, enhancing search strategies for increased traffic and conversion in SEO/SEM and Facebook marketing.
• Managed and successfully oversaw the implementation of a CRM conversion, as well as a Call tracking migration. Implemented effective processes to ensure seamless operations for both systems.

• Mobilized a team of Regional Sales Directors and Regional Sales Managers positioned across the Central United States to promote and sell a comprehensive, fully integrated, targeted, Omni-channel marketing solution in the automotive industry
• Achieved goals of growing Team Velocity’s market share by implementing a proven strategy that focuses on motivation and urgency to perfect customer service, retention, pipeline building, and closing skills
• Ahead of regional quarterly goal by over $100k at time of lay-off.

• Developed and implemented go-to-market strategies for the Tier 3 Direct-to-Dealer division, leading to its successful establishment.
• Generated over $34M in revenue each year through strategic development of divisional performance
• Oversaw and guided the performance of 6 Regional Directors with a team size ranging from 7-10 Account Managers.
• Consistently maintained a 98% client retention rate in the division.
• Implemented efficient strategies to elevate performance and operations of Regional Directors and Account Executives. Fostered accountability, provided effective leadership, and offered valuable coaching and mentorship. Demonstrated exceptional problem-solving skills.
• Implemented efficient cross-functional strategies to drive success across the Tier 3 division's marketing, product, and training departments.

• Successfully grew billing from launch to $10 million per year, earning promotion to Divisional Director
• Led growth efforts in Northwest & Northern California territories, overseeing recruitment of sales/client success team and establishment of dealer partner network within Tier 3 division
• Oversaw the initiation of both regions, leading to establishing a highly competent team of Account Executives. Achieved outstanding results in increasing both client growth and retention
• Acknowledged for consistently outperforming all other regions nationwide with exceptional net sales figures and minimal cancelations
• Inspired cross-functional collaboration between Tier 3 Sales and Operations, Product, Marketing, Training, Analytics, and Editorial teams

• Enhanced Internet sales team productivity by nearly 200% while simultaneously increasing traffic and improving web presence for group and store websites utilizing SEO, SEM, and other digital marketing strategies.
• Strengthened Internet sales by designing and implementing effective sales strategies throughout all store branches.
• Managed and executed all online/digital marketing strategies and initiatives for the auto group.
• Increased closing ratios throughout the dealerships, including sales, service, and parts departments
• Doubled sales volume across multiple locations through instructing pre-owned managers in processes and marketing functions.
• Developed programs to integrate online sales and appointment scheduling into parts and service functions, resulting in amplified appointments, sales, and gross profit.
• Elevated sales performance, cultivated enduring client connections, and preserved customer loyalty by delivering targeted training sessions to sales managers and personnel throughout all store locations on effective implementation of business development center (BDC) principles as well as optimizing customer relationship management (CRM) utilization.

• Consulting Project - Created and implemented a lease renewal and client retention department for a local BMW dealership.

• Promoted from Business Consultant to exclusively support Ford Division’s Northwest Regional Management Team by focusing on their “Top 1200” stores within the Northwest.
• Reviewed and optimized BDC implementations to enhance performance, specifically targeting online sales and customer follow-up procedures at target stores.
• Delivered expert counseling services to support clients in their digital marketing endeavors
• Consulted and enhanced dealership client areas such as variable operations, business development, internet departments, digital marketing, leasing/trade cycle management, sales process refinement, training, inventory management, and staffing.
• Guided dealership staff in executing action plans to achieve desired results and drive overall success
• Provided continuous support and follow-up to ensure successful outcomes and overcome potential roadblocks.

• Elevated to the role of General Manager for Nissan store in addition to effectively fulfilling duties as Director of Internet Sales for the entire 17 store autogroup
• Successfully propelled store ranking for Nissan from #8 to #2 in the region
• Achieved a CSI improvement of more than 20%
• Conceptualized, built, and led an internet sales store for the auto group within a dedicated building solely for online clients. The store accommodated 20 sales consultants, 2 sales managers, and 1 finance manager. Consistently surpassed the sales performance of 4 franchised stores
• Achieved significant progress by increasing sales performance from an initial share of 5% to over 20%, consistently maintaining delivery of more than 200 units per month and generating over $300k in gross monthly revenue
• Designed & implemented an exclusive purchasing process aimed at enhancing internet sales, maximizing profitability, and ensuring customer transparency and convenience