Rainbow Partridge

·EP for Area 23's largest account, Eli Lilly, producing broadcast and digital work across all brands and platforms

· Identify appropriate vendors and partner with Broadcast Business Affairs team to ballpark, bid and estimate costs for production

· Manage and encourage communication between agency creatives, account services teams and clients as relates to production

· Supervise, mentor and guide the assistant or associate producers

· Interface with cost consultants and procurement departments to analyze production budgets.

· Maintain working knowledge of international production and be prepared to execute production globally, including knowledge of overseas talent standards, contracts and license agreements.

· Establish and maintain strong and creative working relationships with internal teams (account managers and creatives) as well as external partners and vendors

• Oversaw large interactive seasonal campaigns and ensured projects of all shapes and sizes are produced on strategy, on time, and within budget
• Identified risks and dependencies in cross-functional program plans, and takes appropriate action to mitigate risks and manage stakeholder expectations
• Led cross-functional teams, including Product, Engineering, UX/UI, and Business to ensure creative and business objectives are well defined and appropriately executed to achieve desired results
• Supervise, train, and evaluate Associate Producers on all workstreams

• Executed Good Ideas and #BuyBlack Shops, (consumer retail program that took over storefronts in four US cities) to drive sales and awareness to local, diverse small businesses
• Owned program strategy and solutions as part of a dedicated team focused on driving growth of small business brands, through internal programs and services
• Amplified campaign message and delivered over 3M impressions by leading influencer content campaign
• Exceeded actual impression goals and industry engagement benchmarks though influencer content campaign

• Led all aspects of Samsung Galaxy global production, including identifying production partners, maintaining schedules and budgets
• Managed and maintained communication between all external vendors and internal teams
• Delivered all global assets for broadcast, online, and social media
• Determined project budgets to estimate and control overall project costs
• Kept key stakeholders informed of status and vision through milestone updates and work-in-progress presentations

• Produced content for client such as FIS Global, ALDI, and Kellogg’s while acting as a creative force behind the production and delivery of high-caliber TV, social media, digital, and traditional print content
• Developed best practices and problem-solving complex issues for filming domestically and internationally during the pandemic
• Negotiated/closed bids for client productions and work hand-in-hand with vendors to complete projects on-time and within strict budget parameters
• Maximized the performance of creative teams and exceed client expectations on all projects by delivering the production roadmaps and creative direction

• Produced all content for TV, digital, print, virtual reality, and social media for clients, such as SC Johnson brands, Country Crock, Tyson
• Partnered with internal teams across all areas to optimize the creative process and ensure final projects met the highest quality standards
• Mrs. Meyers campaign shortlisted for the 2018 Clio Awards
• Orchestrated the design/delivery of a powerful app partnering Mrs. Meyers with PlantSnap for Earth Month
• Developed content for the Off the Street Club’s Advertising Annual Luncheon
• Deliverables included a highly successful, live Virtual Reality experiential room, which was a tremendous hit

• Directed Creative and Production teams developing content for clients, such as Ben & Jerry’s USA & Europe and MillerCoors, including TV commercials, radio ads, and a wide range of digital assets to maximize client branding and outreach
• Ensured successful execution of projects and met client needs by developing Created Statements of Work (SOW), carefully managing production budgets, and making necessary changes
• Oversaw the production of multiple videos supporting launches of new ice cream flavors for Ben & Jerry’s

• Created powerful content for Fidelity, including videos, panoramic images, and more, that featured during the launch ofFacebook’s highly anticipated Canvas platform
• Collaborated directly with Fidelity stakeholders, while being integrally involved with a talented team of Creative Strategists and Designers in creating the template for the first Fidelity Canvas ads

• Freelanced for agencies, such as Y&R, DDB, Abelson Taylor, Golin, Havas, FCB, and TPN to serve as the Senior Creative Producer on productions for McDonald’s, Famous Footwear, Carfax, Embassy Suites, and other top domestic and international brands
• Directed productions across the globe, including in South Africa, Argentina, Uruguay, United Kingdom, and Canada
• Delivered the “Hamburbslar” video for McDonald’s through Golin, which became the #1 most watched video on Twitter the week after first appearing on the platform

• Enjoyed tremendous success over nine years, starting out as an Assistant Account Executive in charge of the Lysol account, before being quickly promoted to be a Content Producer delivering projects for Kohl’s, Verizon, US Army, and L’Oréal
• Tapped to be Lead Producer for all Kohl’s productions over final 6+ years, including training, coaching, and optimizing the performance of a skilled team of Assistant Producers
• Selected by senior leadership to produce the content for all-agency annual meeting