Creative UX Researcher/Designer with 10 years of developing innovative, approachable human-centered designs for Retail, E-commerce, and healthcare products. Skilled at diverging from UX norms without alienating users. Ceaselessly focused on user-centric design decisions. Accomplished at creating new designs that feel familiar to ease user adoption.
Overview
9
9
years of professional experience
Work History
Sr. UX Designer
DeNoVo-System (Worked For Multiple Clients: Conifer-HealthSolutions, FedEx, Horizon Bluecross-BlueShield, Hyundai)
07.2020 - Current
Led a small group of designers and worked side by side with Product Management and IT Development teams to deliver a number of Customer and Enterprise web and mobile applications
Lead research and design efforts for Enterprise applications such as Workflow management integration Platform for Enterprise Services addressing the needs of the employees across Horizon Blue
Lead design efforts for multiple customer-facing applications such as Case Management, Payments, Plan Analysis Tool, Integrated Customer view, addressing user needs of Horizon Blue
Finding pain points and complexities in UI workflow through conducting user studies
Convert the qualitative and quantitative feedback into personas, journey mapping, and user scenarios
Propose architectural flows for the desktop and tablet UI applications and present the solutions to the stakeholders and development teams
Propose solutions that coordinate with the proposed project budget and timeline
Convert the proposed solution and architecture into UI wireframes
Conduct co-creative workshops to bring out innovative solutions with fellow designers and development teams.
Presented design concepts persuasively to stakeholders, securing buy-in for proposed solutions and driving project success.
Enhanced user experience by conducting extensive research and analysis of target audiences, resulting in improved usability and satisfaction.
Implemented strategies to increase website traffic.
UX Designer/Researcher
Rapiscan Systems
09.2017 - 06.2020
Worked closely with CTO, Business Managers, and product Managers for Next Generation Product providing user research insights and converting research findings into Low/Hi-fidelity prototypes
Established and executed human-Centered Approach for carrying out user research for Next Generation Projects such as Participatory design, Scenario-based Design
Redesigned the console and reduced the console and reduced the number of clicks on the UI and console to complete the task.
UX Designer
DeNoVo-System
08.2016 - 09.2017
Actively contributed to internal knowledge sharing by presenting case studies on completed projects to cross-functional colleagues, fostering a culture of continuous learning and improvement.
Finding the pain points and complexities in the UI workflow through conducting user studies
Convert the qualitative and quantitative feedback into personas, journey mapping, and user scenarios
Performed manual testing on UX design elements and completed UX designs, authoring feedback reports for use in future updates.
Propose architectural flows for the desktop and tablet UI applications and present the solutions to the stakeholders and development teams
Presented design concepts to executive leadership, effectively communicating the rationale behind decisions and advocating for user-centric approaches.
Convert the proposed solution and architecture into UI wireframes
Conducted thorough user research, identifying key pain points and opportunities for improvement.
Conduct co-creative workshops to bring out innovative solutions with fellow designers and development teams.
UX Specialist
Florida Institute of Technology
05.2015 - 08.2016
Worked on Innovative Projects such as Context Sensitive Cockpit Design, onboard weather situation awareness system, the Interactive Clouds Visualization, Floc of Birds using Drones.
Supervisor, Provider Quality Outreach at BlueCross BlueShield of Tennessee Inc.Supervisor, Provider Quality Outreach at BlueCross BlueShield of Tennessee Inc.