Rakesh Nautiyal

• Lead end-to-end lifecycle marketing strategy across email and SMS, delivering highly personalized, data-driven customer journeys
• Implement AI-driven personalization and predictive targeting to improve engagement and conversion across campaigns
• Partner with analytics and product teams to optimize campaign performance and drive measurable business impact
• Transform customer engagement through AI-powered marketing automation, delivering measurable results with 100% on-time, on-budget project delivery while reducing development costs by 80%
• Enhance deliverability, segmentation, and automation workflows to ensure consistent and scalable execution
• Spearhead digital delivery for Daxxify and Teoxane RHA portfolio brands, enhancing practice finder module automation to

drive customer acquisition

• Deliver measurable results with 100% on-time, on-budget project delivery while reducing development costs by 80%
• Developed and executed targeted email marketing campaigns to enhance customer engagement.

• Led owned media ecosystem strategy and execution, including email, SMS, web, and app channels for a $15B+ organization
• Drove cross-channel orchestration to deliver consistent, personalized customer experiences across lifecycle stages
• Partnered with data science and analytics teams to implement predictive models, segmentation strategies, and AI-driven personalization
• Owned and optimized martech stack, including marketing automation, CMS (Sitecore), attribution platforms, and CRM integrations
• Reduced go-to-market timelines by 2–3 weeks and achieved $100K+ in cost savings through technology optimization and workflow automation
• Implemented Salesforce Marketing Cloud Agentforce to enable real-time journey orchestration and decisioning
• Established measurement frameworks linking campaigns to revenue, engagement, and conversion outcomes
• Led and mentored cross-functional teams across marketing operations, campaign management, and technology
• Led successful evaluation of MMP tools (Singular, Appsflyer, Branch) to enhance attribution and tracking capabilities.

• Led email and integrated owned media strategy across 9 brands, driving personalized customer engagement at scale
• Delivered 27% YoY growth in new business premium through optimized lifecycle and triggered campaigns
• Improved campaign performance significantly:
  +226% open rates
  +879% click-through rates
  +27% conversion uplift
• Generated $2M+ in incremental revenue through advanced segmentation, personalization, and campaign optimization
• Partnered with analytics and product teams to develop data-driven targeting and attribution strategies
• Played a key role in Salesforce migration, improving marketing efficiency and reducing costs by $96K
• Led cross-functional collaboration across creative, analytics, and technology teams
• Won Return-Path award for the "Best Triggered Email" a special mention
• Generated $2M+ in revenue after developing a gift card promotional email series leveraging unique methodology, individualized design, segmentation, attribution, and tracking, recognized as one of the "Hero Email Campaigns"

• Transitioned organization from batch-and-blast to behavioral, lifecycle-based marketing strategy
• Built personalized journeys based on customer behavior, increasing campaign performance by 30%
• Improved deliverability and inbox placement through optimization and testing
• Improved email marketing campaigns with 100% deliverability and 95% inbox email placement

• Managed multi-channel marketing including email, SMS, direct mail, and paid media
• Increased sales by 45% through marketing automation and customer-centric campaigns
• Led martech migration to Salesforce Marketing Cloud, saving $100K annually

• Led end-to-end process transformation to create a customer-centric culture
• Contributed to UX/IU enhancements to improve customer experience on mobile and desktop platforms
• Maximized website traffic based on the results of keyword research and SEO strategies
• Managed social and paid marketing campaigns to grow the brand

• Created a new mobile-optimized website and adopted

integrated and digital technologies to drive savings

• Trained the team on all things digital, enabling business continuance and positioning the company for growth into the future

• Oversaw operations, digital product, marketing, and sales for India's #1 floral company
• Managed a cross-functional team of 150 and reported directly to the CEO
• Improved conversions by 10% after modernizing the e-Commerce payment gateway and led through 100% YOY e-Commerce growth.