RAKSHIT KAUR

· Led a growth initiative on improving web generated leads quality, which drove a 30% lift in conversion rates and average sales velocity by 50%.

· Utilized data analytics and partnered with Research and marketing Ops team to identify user behavior and implemented A/B Testing that improved Product pages and Cart user journey resulting in signup conversion rate by 50% within 3 weeks.

· Spearheaded the development and launch of “Rackspace Insights” application that is a centralized destination for all thought leadership content that increased user engagement and retention rate by 15%.

· Led cross functional teams to launch Marketing Target Framework to enable marketing operations to target most promising customers based on customer characteristics that boosted Marketing Qualified Leads by 25%.

· Launched marketing budget performance dashboard with a global adoption rate of 80% within the first month of the launch that gave visibility into marketing performance and budget ROI.

· Led web AI POC initiative to enhance user experience and automate tasks by integrating AI capabilities to FAIR website

· Defined and executed corporate website and marketing technology roadmap that included concept to retirement - including strategy, planning, design, development, launch, enhancements, and retirement.

· Built and continuously refined the product roadmap in close collaboration with senior leadership, internal and external business users, data engineers and the development team to translate short and long-term business needs into scalable solutions.

· Managed and prioritized website product backlog effectively contributing to a 15% surge in sprint velocity.

• Defined and executed roadmap for ViaSat Network Management Platform for hospitality customers to manage and monitor dashboards, network, portal configurations and customization, analytics, ticketing and alerts that was utilized by 35 customers locations with over 150 users.
• Led business analysis sessions with cross-functional teams including finance, marketing, care, product, back-office, sales, BI reporting, networking, legal, security and monitoring teams to elicit, analyze and document functional and nonfunctional requirements for global projects.
• Conducted requirements deep dive technical sessions with architects and Dev ops teams to uncover risks, business rules, dependencies and constraints.
• Decomposed technical requirements into epics and detailed user stories for the dev team to implement the accurate functionality.
• Led the backlog grooming meetings with the technical stakeholders to maintain a healthy product backlog for continuous delivery process.
• Actively Participated in sprint planning, daily standup, weekly sprint review and bi-weekly sprint retrospective to track the requirements delivery status, address impediments and clarify requirements to the team.

• Company Overview: (marketing technology startup, Austin, TX)
• Conducted market/competitor analysis through online/offline research to validate and decide the product concept and requirements.
• Defined business requirements and core feature set of next generation marketing product ‘Funnel-Up’ by conducting interviews, JAD and brainstorming sessions with stakeholders.
• Participated in daily standup and sprint planning meetings to finalize the sprint scope and effort.
• Analyzed business requirements and converted them to detailed functional requirements by creating user stories.
• Ensured a seamless communication between development, QA and project stakeholders for on time delivery.

• Company Overview: (India’s second largest consulting firm)
• Documented business and detailed technical requirement in BRDs and FRDs by conducting joint application development (JAD), interviews and brainstorming sessions to gather, analyze and documents detailed requirements.
• Developed business process flows using UML techniques such as use cases, use case diagrams, activity diagrams, class diagrams, sequence diagrams and state machine diagrams.
• Conducted user acceptance testing of new system functionality by collaborating with business users.