Ramuné Carothers
Summary
Dynamic marketing leader with a proven track record at Intervenn Biosciences, driving product launches and strategic brand positioning. Expert in market research and competitive analysis, I excel in cross-functional collaboration and data-driven decision-making, achieving significant market penetration and enhancing stakeholder engagement in the biotechnology sector.
Overview
17
17
years of professional experience
Work History
Head of Marketing
MYOME, INC.
07.2023 - 09.2024
- Launched company’s direct-to-patient WGS-testing services ordering portal and its NDD test
- Overhauled website / executed digital campaigns, creating awareness and securing orders
- Collaborated with Product Management on positioning, pricing strategy, and lifecycle planning
- Partnered with Business Development dept to secure / execute customized services for the company’s first institutional, population-health and employer group contracts
Vice President, Global Marketing & Corporate Communications
INTERVENN BIOSCIENCES, INC.
07.2022 - 07.2023
- Led product marketing efforts for a pioneering glycoproteomics-based diagnostic platform, GlycoVision
- Created strategic brand positioning to enhance differentiation in the competitive biotechnology space
- Developed market research initiatives to identify trends and customer insights for commercialization
- Supported investor relations and external communications to drive stakeholder engagement
- Led team efforts to prepare for launch of GlycoKnow Colon, blood-based CRC test
Director of Marketing, Americas Leadership Team (L2)
HEMOCUE, INC. / RADIOMETER / DANAHER
11.2018 - 03.2021
- Spearheaded the Hb 801 launch, exceeding sales forecasts by 45% and maintaining market leadership
- Developed compelling messaging and commercial strategies to counter private-label competition among own distribution sales partners
- Drove efforts eventually adopted by Global and other regions – new CMS platform and the development of the OnCue brand, expressing the combined value of the company’s customer service assets
- Overalled the CRM / lead-generation, increasing sales-qualified leads and conversion rates
- Launched highly competitive marketing campaign for the Glucose 201 Dx; successfully positioning all others as 'just another meter'
- Led market research initiatives, gathering insights for new product, messaging and pricing
- Secured top 95th percentile for leadership/team engagement across 30 companies/~70,000 employees
Strategic Marketing & Professional Education Consultant
JOHNSON & JOHNSON SURGICAL VISION
02.2017 - 11.2018
- Provided strategic counsel & executed marketing, professional/medical education programs (peer-to-peer events, advisory/consulting meetings, wet labs, etc.), KOL management & sales training initiatives across cataract & refractive eyecare consumables and capital equipment brands
Director of Marketing
APPLIED PROTEOMICS, INC.
06.2015 - 02.2017
- Launched SimpliPro Colon, a novel proteomics-based CRC test, driving significant market penetration
- Developed go-to-market strategies, sales training, and customer education materials to support adoption
Vice President, Group Account Director
PRECISION AQ
06.2014 - 06.2015
- Management Supervisor | 03/2011 – 06/2014
- Led marketing strategy and product launches for top biotech and healthcare brands, including Genomic Health, Amgen, Thermo Fisher and Illumina
- Conducted market research and competitive analysis to inform data-driven marketing strategies
Product & Strategic Communications Manager, Dry Eye Franchise
ABBVIE / ALLERGAN
12.2007 - 03.2011
- Professional & Medical Education Manager, U.S. Eye Care | 05/2006 – 12/2007
- Developed branded and disease state awareness initiatives for Restasis
- Supported sales teams with rep and speaker training, speaker management and other resources
- Developed KOLs as speakers & advisors; leveraged key insights to propel marketing efforts
- Doubled sales during tenure, making it the company’s 1st single-indication product to surpass $500M in sales & eventually $1B+
- Directed division’s $5M education & peer-to-peer programs; created a KOL identification and development program, improved HCP-delivered messaging increased program ROI across all eyecare brands; received corporate 'Award of Accomplishment'
Education
Bachelor of Arts - Political Science, Foreign Language – Portuguese
California State University, Fullerton
Professional Certification - Medical Marketing Program
University of California, Los Angeles (UCLA)
Skills
- Product Marketing Strategy & Execution
- Go-to-Market (GTM) Planning
- Market Research & Competitive Analysis
- Brand Positioning & Messaging
- Key Opinion Leader & Customer Engagement
- Commercial Sales Enablement
- Digital Marketing & CRM Strategy
- Data-Driven Decision Making
- Cross-Functional Leadership & Collaboration
- Genetic Testing Commercialization
Notable Career Highlights
- Holding Dominant Share Under Unprecedented Competition; the Power of Tapping Marketing-Driven Insights
- Relaunching a Brand that Built a Multi-Billion Dollar Market; the Value of Meaningful Messaging & Education
- Building Teams to Provide Win-Win Outcomes; People Are a Company’s Greatest Asset
Market Expertise
- Genetics
- Genomics
- Glycoproteomics
- Pharmacogenomics
- Biotechnology & Life Sciences
- Commercialization & Market Expansion
Timeline
Head of Marketing
MYOME, INC.
07.2023 - 09.2024
Vice President, Global Marketing & Corporate Communications
INTERVENN BIOSCIENCES, INC.
07.2022 - 07.2023
Director of Marketing, Americas Leadership Team (L2)
HEMOCUE, INC. / RADIOMETER / DANAHER
11.2018 - 03.2021
Strategic Marketing & Professional Education Consultant
JOHNSON & JOHNSON SURGICAL VISION
02.2017 - 11.2018
Director of Marketing
APPLIED PROTEOMICS, INC.
06.2015 - 02.2017
Vice President, Group Account Director
PRECISION AQ
06.2014 - 06.2015
Product & Strategic Communications Manager, Dry Eye Franchise
ABBVIE / ALLERGAN
12.2007 - 03.2011
Bachelor of Arts - Political Science, Foreign Language – Portuguese
California State University, Fullerton
Professional Certification - Medical Marketing Program
University of California, Los Angeles (UCLA)
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