Randall S Cohen
Fort Collins,CO
Summary
Dynamic sales leader with a proven track record at Elite Form Nutrition, driving growth and exceeding sales targets. Expert in CRM and KPI analysis, adept at fostering client relationships and developing high-performing teams. Achieved over 30% profit margin through strategic sales and marketing initiatives. Skilled in negotiations and market expansion, demonstrating exceptional communication and analytical abilities.
Overview
20
20
years of professional experience
Work History
Sales Manager
Elite Form Nutrition
Las Vegas & FT Collins, NV & CO
02.2014 - Current
- Managed 10 international accounts across the EU and Asia, fostering strong client relationships.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Supported sales team members to drive growth and development.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Gained market share in new sales performance through aggressive team training.
Independent Broker
International Broker
08.2013 - Current
- Independent broker for multiple nutritional supplement companies including LG Sciences, Myogenic and 121 World Exports
International Sales Manager
Myogenix
09.2011 - 08.2013
- Company Overview: www.myogenix.com/
- Managed and directed a sales force to achieve 500K in global sales and >30% profit margin
- Designed and implemented sales and marketing programs and set short- and long-term sales strategies
- Worked with over 50 international distributors and increased sales to over $1,000,000.00 a month
- Worked with the required documentation for product importation and set up exclusive agreements for international territories
- Www.myogenix.com/
International/National Sales Manager
LG Sciences
08.2009 - 08.2011
- Company Overview: www.lgsciences.com/
- Developed new prospects and interacted with both national and international customers to increase the sales of LG Sciences products
- Positive sales in excess of 200k per month
- Familiar with the international variances in cultural and legal issues as it pertains to global sales
- Worked with major distributors in the USA and created positive monthly sales via promotions, staff training and product knowledge
- Worked with top USA sport nutrition websites and increased sales with home-page banner placement, special offers, and marketing strategies
- Www.lgsciences.com/
National Sales Manager
SAN Nutrition
06.2005 - 07.2009
- Company Overview: www.sann.net/
- Determined 35 % annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories
- Maintained sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, and competitors
- Established and made adjustments to selling prices by monitoring costs, competition, and supply and demand
- Managed and developed 6 national sales representatives including recruiting, selecting, orienting, training and monitoring each employee
- Www.sann.net/
Education
Bachelor of Arts - History
University of Colorado
Boulder, CO01.1981
Skills
- CRM
- Quick Books
- Sales force
- Excel
- Office
- KPI analysis
References
Available on request
References
References available upon request.
Timeline
Sales Manager
Elite Form Nutrition
02.2014 - Current
Independent Broker
International Broker
08.2013 - Current
International Sales Manager
Myogenix
09.2011 - 08.2013
International/National Sales Manager
LG Sciences
08.2009 - 08.2011
National Sales Manager
SAN Nutrition
06.2005 - 07.2009
Bachelor of Arts - History
University of Colorado
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