Raquel Cruz
Glendale,CA
Summary
Dedicated and performance-driven professional with over 8 years of extensive experience in digital marketing, project management, data analysis and client needs assessments. Aiming to leverage a proven track record of achieving 35% increased digital revenue through strategic initiatives to contribute effectively to the OMD team driving innovation and company growth.
Overview
9
9
years of professional experience
Work History
Executive Assistant / Accounting Bookkeeper
Houses of Light Church
05.2020 - Current
- Manage reconciliation of 10+ large-scale bank accounts with exceptional accuracy using QuickBooks and Excel, ensuring precise financial records and reporting.
- Conduct comprehensive year-over-year budget analysis to strategically allocate funds across diverse projects, ensuring efficient resource utilization and alignment with organizational goals for a 1,500 member congregation,
- Enhanced workflow efficiency through integration of Asana, resulting in productivity gains.
Digital Project Manager
Meruelo Media
03.2019 - 05.2020
- Managed multidisciplinary digital team of 18, while overseeing projects from end-to-end, ensuring delivery of high-quality products for clients, resulting in 35% increased digital revenue.
- Acted as primary liaison between all departments and the digital team, streamlining projects through Basecamp and ensuring project deliverables and business continuity.
- Increased team productivity by 100% through clear communication of client needs and objectives, and providing regular progress updates via Slack, email, and in-person meetings.
Digital Project Manager
Entercom (previously CBS Radio)
08.2017 - 03.2019
- Managed campaigns for Tier 1 clients including SoCal Honda, Coachella, Disney and American Express, ensuring the highest standard of deliverables across digital project lifecycle
- Collaborated with cross-functional teams to strategize campaign incremental recommendations and coordinated inputs with external vendors (including mobile, video, display and OTT) resulting in an 18% growth for assigned accounts.
- Conducted comprehensive post-campaign assessments and developed PowerPoint recaps to discuss next steps and maintain business continuity.
Digital Sales Coordinator
CBS Radio
08.2017 - 10.2017
- Collaborated with 36 Account Executives to implement strategies that met client objectives and provided accurate campaign performance reporting post-campaign completion.
- Communicated effectively with multiple cross-functional teams, including finance, content, promotions and third party vendors to optimize products and ensure campaign delivery.
Service Operations Manager - Regional Marketing Lead
Aramark
07.2015 - 07.2017
- Managed a $5 million multi-unit account with 26 team members, while maintaining strict adherence to deadlines and quality standards.
- Optimized workflow to deliver exceptional customer satisfaction by coordinating regular feedback collection and creating quarterly action plans based on client needs.
- Streamlined marketing processes in collaboration with the Marketing Director, resulting in excellent reviews and a 15% increase in sales.
Education
Bachelor Of Arts - International Studies Major And Management Minor
University of California, Irvine, CA
06.2015
Skills
- Strong Communication and Presentation Skills
- Google Analytics
- Project Management: Basecamp, Asana
- Meticulous Attention to Detail
- Campaign Management
- Microsoft Office
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Spanish
Bilingual or Proficient (C2)
Italian
Intermediate (B1)
Timeline
Executive Assistant / Accounting Bookkeeper
Houses of Light Church
05.2020 - Current
Digital Project Manager
Meruelo Media
03.2019 - 05.2020
Digital Sales Coordinator
CBS Radio
08.2017 - 10.2017
Digital Project Manager
Entercom (previously CBS Radio)
08.2017 - 03.2019
Service Operations Manager - Regional Marketing Lead
Aramark
07.2015 - 07.2017
Bachelor Of Arts - International Studies Major And Management Minor
University of California, Irvine, CA
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