Summary
Overview
Work History
Education
Skills
Timeline
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Raquel Liceaga

Raquel Liceaga

Former Small Business Owner
Chula Vista,CA

Summary

Successful Small Business Owner with 22 years experience, in the Jewelry industry. Built horizontal and vertical connections to improve professional relationships with vendors and clients.

Overview

22
22
years of professional experience
5
5
years of post-secondary education
3
3
Languages

Work History

Small Business Co-Owner (Fine Jewelry)

Self-Employed
Chula Vista, CA
07.2002 - 01.2023
  • Boosted average customer count from less than a dozen in 2002 to close to 1,000 in 2022, through aggressive direct marketing & sales.
  • Resolved customer service issues with timely and professional resolutions.
  • Oversaw daily business operations and financial decisions to drive profitability and growth.
  • Supported company goals through careful reinvestment of profits.
  • Monitored and assessed industry trends, competitors and customer feedback to make informed decisions.
  • Implemented strategic plans to increase client acquisition.
  • Built loyal / long-term business relationships with clients.

Assistant Marketing Coordinator

San Diego County Hispanic Chamber Of Commerce
San Diego, CA
02.2001 - 05.2002
  • Boosted membership awareness with target customer demographics with print, and email campaigns.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Established relationships with key community leaders and local media to secure press coverage and increase rapport and trust.
  • Used direct-marketing strategies to generate leads, and drive membership growth.
  • Planned and executed internal and external marketing events.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Secured long-term accounts by recommending strategies to promote and highlight membership benefits.

Education

Bachelor of Science - International Business

San Diego State University
San Diego, CA
08.1999 - 05.2002

Certificate Spanish/English Translation -

San Diego State University
San Diego, CA
01.2000 - 05.2002

Skills

Business growth

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Timeline

Small Business Co-Owner (Fine Jewelry)

Self-Employed
07.2002 - 01.2023

Assistant Marketing Coordinator

San Diego County Hispanic Chamber Of Commerce
02.2001 - 05.2002

Certificate Spanish/English Translation -

San Diego State University
01.2000 - 05.2002

Bachelor of Science - International Business

San Diego State University
08.1999 - 05.2002

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Raquel LiceagaFormer Small Business Owner