Raquel Schutzenhofer
Grand Haven,MI
Summary
Experienced content marketer with a strong background in content strategy, SEO optimization, and email marketing. Skilled in planning integrated campaigns across web, social, and digital channels. Known for using analytics and reporting to improve performance, audience growth, and conversions.
Overview
8
8
years of professional experience
Work History
Content Marketer
UFP Industries
Grand Rapids, MI
01.2021 - Current
- Develop and execute multi-channel content strategies across websites, email marketing, social media, and digital advertising to support brand awareness and business goals.
- Create compelling marketing copy, product descriptions, SEO-focused content, educational resources, and promotional materials that reinforce brand messaging and facilitate lead generation.
- Manage and optimize website content, including product pages, landing pages, blogs, and interactive resources, enhancing user experience and boosting SEO performance.
- Planned, executed, and analyzed email marketing campaigns, tracking audience growth, open rates, click-through rates, and conversions to enhance campaign effectiveness.
- Managed social media strategy, content calendars, publishing, community engagement, and performance reporting across platforms to strengthen brand presence.
- Support digital advertising and organic search initiatives through keyword research, paid search strategy, and performance analysis with tools like GA and SEMrush, driving targeted traffic.
- Collaborated with internal teams, agencies, and external vendors on website development, ecommerce launches, digital enhancements, and integrated marketing initiatives to drive engagement and conversions.
Content Marketing Intern
UFP Industries
Grand Rapids, MI
05.2019 - 01.2021
Education
BBA - Marketing
Grand Valley State University
Allendale, MI12-2020
Skills
- Content marketing strategy
- SEO optimization
- Email marketing
- Social media management
- Analytics and reporting
- Lead generation and conversion
- Marketing campaign management
- E-commerce strategies
- Campaign planning
- Brand copywriting
Timeline
Content Marketer
UFP Industries
01.2021 - Current
Content Marketing Intern
UFP Industries
05.2019 - 01.2021
BBA - Marketing
Grand Valley State University