Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Rashad West

Miami,FL

Summary

Social Media and Digital Marketing Strategist with a successful history at Florida Memorial University, achieving a 65% increase in Instagram engagement. Specializes in SEO optimization and content creation, utilizing analytics to develop effective marketing campaigns. Skilled in community engagement and brand storytelling, enhancing visibility and driving audience growth.

Overview

5
5
years of professional experience

Work History

Social Media & Digital Marketing Strategist

Florida Memorial University
Miami, FL
02.2023 - Current
  • - Developed digital content strategies that led to a 65% increase in digital engagement and a 30% growth in follower count within 6 months.
  • - Created, published, and marketed weekly photo/video content for university events, increasing student engagement and visibility.
  • - Boosted SEO by optimizing YouTube descriptions and university blog content, resulting in a 25% increase in web traffic.
  • - Implemented monthly analytics reports and data-driven campaigns to align marketing strategies with audience behavior.
  • - Collaborated with student leaders and departments to launch culturally relevant campaigns and amplify FMU’s HBCU pride.

Executive Producer & Social Media Manager

M•I•A Media Group
Miami, FL
03.2020 - Current
  • - Produced and edited 3 weekly shows while managing brand voice and creative direction across platforms.
  • - Increased average post engagement by 80% through content optimization and strategic scheduling.
  • - Boosted MIA Media Group’s Instagram followers by 40% within the first 4 months through reels, carousels, and interactive stories.
  • - Oversaw guest bookings, coordinated production timelines, and implemented branded templates for efficiency.
  • - Created weekly engagement reports and developed creative direction for major campaigns and special coverage.

Education

Bachelor of Science - Communication and Media, Social Media & E-Marketing Analytics

Florida International University
Miami, FL
12.2022

Skills

  • Social Media Strategy
  • Digital Marketing
  • SEO Optimization
  • Content Creation
  • Brand Storytelling
  • Video Production
  • Graphic Design
  • Community Engagement
  • Campaign Development
  • Analytics & Reporting
  • Event Coverage
  • Adobe Creative Suite
  • Canva
  • Meta Business Suite
  • YouTube Studio
  • Mailchimp
  • Hootsuite

Timeline

Social Media & Digital Marketing Strategist

Florida Memorial University
02.2023 - Current

Executive Producer & Social Media Manager

M•I•A Media Group
03.2020 - Current

Bachelor of Science - Communication and Media, Social Media & E-Marketing Analytics

Florida International University

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Rashad West