RASHANDA MCLAURIN
Woodbridge,VA
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
21
21
years of professional experience
Work History
Research Manager
Market Connections
10.2022 - 10.2023
- Manage all aspects of multiple accounts and research projects simultaneously
- Manage survey management, data collection and analysis, creation of research reports and fulfillment of the logistical needs of the research function
- Coordinating with and managing outside vendors (e.g., panel providers, data tabulation, recruiting firms)
- Managing fielding of surveys to timely completion and data quality
- Assisting with analysis and reporting tasks (e.g., PowerPoint templates, online dashboards, comment coding)
- Ensuring the quality and accuracy of final report deliverables to clients (e.g., proofing numbers, text, formatting).
Research Associate
KS&R
05.2021 - 06.2022
- Work with team members to execute project specifications and deliver quality results
- Test CATI and Online surveys/screener for programming accuracy
- Communicate project requirements to programming and data collection partners/vendors
- Assist with coding/recoding open ended questions
- Check early findings for data/programming quality
- Assist in the creation of reporting formats and selecting methods for displaying data and findings
- Assist in report preparation, editing and development of final product under direct supervision
- Use of SPSS for special runs (on pre-existing databases) to assist in story building
- Interaction with clients as required to meet project needs.
Research Associate
Greenwald & Associates
10.2011 - 05.2021
- Quantitative Research – Including Mail, Telephone and Online Surveys
- Questionnaire Development: Draft and format questionnaires
- Questionnaire Administration: Test logic of computer-aided questionnaire programs for online and telephone surveys, and direct programmers on revisions
- Project Management: Coordinate with vendors and/or staff for project implementation
- Monitor project schedules, response rates and activities
- Perform quality checks during fielding
- Provide status updates to senior project director and suggest ways to avoid problems or address any issues that arise
- Communicate with client regarding project status and issues
- Data Analysis: Process raw data at end of fielding; check preliminary tables of survey results for accuracy, prepare or supervise preparation of a posted questionnaire as a simple way for clients to see basic survey results at a glance; prepare specifications for cross-tabulation analyses to bring out the most important study findings, analyze cross-tabulations for results pertinent to clients
- Report Writing and Presentations: Write reports and presentations, including preparing graphs and tables to illustrate the findings as well as writing text to highlight the most useful and important results
- Supervise checking the quality and accuracy of these reports, and check reports for other colleagues
- Documentation: Document project activities and create electronic back-ups for a complete reference on project activities and findings
- Qualitative Research – Including Focus Groups and In-Depth Interviews
- Write screeners to recruit appropriate participants for focus groups and in-depth interviews
- Supervise the recruitment of study participants by focus group facilities or phone recruiters
- Create codebooks and code responses to open-ended questionnaires, or supervise other coding staff
- Draft reports on qualitative studies.
Human Resources Assistant
Westat
10.2006 - 08.2008
Research Assistant
Westat-TRC Group
09.2002 - 10.2006
Education
Google Data Analytics Professional Certificate - Data Analysis Certification
Coursera
OnlinePrinciples of Market Research, Certification - Market Research
University of Georgia, Continuing Education
Athens, GABachelor of Science - Marketing
Morgan State University
Baltimore, MDSkills
- Microsoft Word
- PowerPoint
- Excel
- Outlook
- SPSS
- Voxco
- Acuity
- Research Management
- Data Collection
- Attention to Detail
- Dependable and Responsible
- Teamwork and Collaboration
Tel
(571)235-3191
Timeline
Research Manager
Market Connections
10.2022 - 10.2023
Research Associate
KS&R
05.2021 - 06.2022
Research Associate
Greenwald & Associates
10.2011 - 05.2021
Human Resources Assistant
Westat
10.2006 - 08.2008
Research Assistant
Westat-TRC Group
09.2002 - 10.2006
Google Data Analytics Professional Certificate - Data Analysis Certification
Coursera
Principles of Market Research, Certification - Market Research
University of Georgia, Continuing Education
Bachelor of Science - Marketing
Morgan State University
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