Data Analyst
Fractal Analytics
07.2024 - 02.2025
- Led the analysis of high-volume datasets (10M+ records) using SQL and Python, identifying revenue-impacting trends that informed executive strategy for a $20M+ retail optimization initiative across North American markets.
- Designed and deployed dynamic Power BI dashboards that tracked KPIs for operations and marketing teams, enabling clients to reduce time-to-insight by 45% and improve forecasting accuracy across product lines.
- Partnered with stakeholders in healthcare, finance, and CPG sectors to translate business challenges into analytical workflows, resulting in tailored solutions that streamlined operations and increased campaign conversion rates by 12%.
- Built and maintained scalable ETL pipelines across Snowflake and Azure environments, ensuring real-time data consistency and eliminating downstream reporting delays for critical business units.
- Conducted deep-dive statistical analyses including regression modeling and segmentation to uncover hidden cost drivers and support a 15% reduction in client operational expenses over two quarters.
