Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Raul Rodriguez

Miami,FL

Summary

Results-driven Territory Sales Representative known for exceptional productivity and efficiency in task completion. Possess specialized skills in customer relationship management, strategic sales planning, and market analysis. Excel at communication, negotiation, and time management, ensuring seamless operations and strong client partnerships.

Overview

32
32
years of professional experience

Work History

Territory Sales Representative

ITG Brands
Miami, FL
08.2015 - Current
  • Developed and implemented sales strategies to increase territory revenue.
  • Identified potential customers, evaluated their needs and created customized solutions.
  • Conducted market research and competitive analysis to identify new opportunities for growth.
  • Provided training to existing customers on product usage, implementation and upgrades.
  • Negotiated contracts with customers to ensure favorable terms for both parties.
  • Resolved customer complaints in a timely manner, ensuring customer satisfaction.
  • Maintained accurate records of all sales activities within the assigned territory.
  • Developed relationships with key decision makers at target accounts.
  • Attended industry conferences and trade shows.
  • Monitored competitors' activities and pricing strategies within the assigned territory.
  • Generated detailed reports on sales performance against targets set by management.
  • Created value propositions tailored to individual clients' business needs.
  • Managed inventory levels effectively across the assigned territory.
  • Negotiated and managed over 180 retail account contracts.

Field Sales Representative

Lorillard Tobacco Company
Fort Lauderdale, FL
09.2004 - 08.2015
  • Enhanced revenue streams through effective matching of offerings with identified client needs.
  • Analyzed sales space capacities based on system parameters, securing high stock availability.
  • Assisted in the development of new hires through comprehensive training
  • Identified customer needs by asking questions and advising on best solutions.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Tracked market conditions, trends, and competitive product activities, launched strategic corporate brand marketing initiatives and drove promotional initiatives that boosted sales.
  • Reported on competitor performance detailing price changes, sales events, new products and merchandising materials.
  • Met or exceeded sales quotas of reporting periods and earned recognition for highest company sales volume.
  • Cultivated trusting and loyal professional relationships with customers and thoroughly addressed customer concerns to reach mutually profitable solutions.
  • Ensured compliance with company policies while carrying out sales activities.
  • Negotiated contracts with potential customers while maintaining a high level of professionalism.
  • Analyzed existing sales data to develop strategies for increasing sales volume.
  • Performed in-depth analysis of competitor's pricing, products, and services.
  • Established relationships with potential clients through cold calling and networking events.

Territory Sales Manager

Brown & Williamson Tobacco
Miami, Florida
03.1993 - 08.2004
  • Created and executed strategic plans to boost sales in designated area.
  • Established relationships with key customers, vendors, and distributors in the area.
  • Developed and implemented strategies to increase sales in assigned territory.
  • Analyzed sales data to identify trends and opportunities for growth.
  • Coordinated trade shows and other promotional events to raise brand awareness in the territory.
  • Provided training and support to team members on product knowledge, sales techniques, and customer service best practices.
  • Negotiated contracts with new clients while maintaining existing business relationships.
  • Resolved customer complaints promptly and professionally.
  • Ensured compliance with company policies regarding pricing, promotions, warranties, returns.
  • Planned travel schedule for visiting stores within assigned territory on a regular basis.
  • Developed targeted marketing campaigns designed to reach specific audiences in the territory.
  • Collaborated with cross-functional teams such as marketing and finance to achieve organizational goals.
  • Prepared detailed reports analyzing regional market conditions and progress toward goals.
  • Analyzed territory to identify and negotiate contracts with new retail customer opportunities.
  • Negotiated pricing, terms, and implementation dates.
  • Conducted cold calls to offer services to potential customers.
  • Oversaw annual promotional budget totaling $500,000

Education

Bachelor of Arts - Liberal Studies

Florida International University
Miami, FL
12-2000

Skills

  • Sales Strategy & Execution: Proven ability to develop and implement effective sales strategies to exceed territory sales targets, increase market share, and drive revenue growth
  • Account Management: Skilled in building and maintaining strong relationships with key accounts, leading to increased customer retention, and repeat business
  • Business Development: Expertise in identifying new market opportunities, prospecting, and onboarding new clients, contributing to a steady pipeline of new business
  • Negotiating and Closing: Strong negotiation skills, and a track record of successfully closing deals in competitive markets
  • CRM & Sales Tools: Experienced with CRM software (eg Salesforce) and sales tracking tools to manage pipeline, forecast sales, and improve efficiency
  • Customer-Centric Approach: Committed to understanding customer needs and delivering tailored solutions, leading to high customer satisfaction and loyalty

Languages

Spanish
Full Professional

Timeline

Territory Sales Representative

ITG Brands
08.2015 - Current

Field Sales Representative

Lorillard Tobacco Company
09.2004 - 08.2015

Territory Sales Manager

Brown & Williamson Tobacco
03.1993 - 08.2004

Bachelor of Arts - Liberal Studies

Florida International University

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Raul Rodriguez