Raven Beck
Middletown,OH
Summary
Marketing director passionate about creating meaningful connections between brands and audiences through compelling content, data-driven decisions, event coordinating, and a focus on continuous improvement. I lead with a collaborative, hands-on leadership style that fosters team creativity, accountability, and growth.
Overview
9
9
years of professional experience
Work History
Marketing Director
Newman Tractor
Verona, KY
09.2025 - Current
- Designed and launched integrated marketing initiatives aimed at enhancing brand recognition and audience interaction.
- Led cross-functional teams to execute integrated campaigns across digital, print, and social media platforms.
- Interpreted market trends and consumer data to guide strategic planning and refine marketing strategies.
- Established key performance indicators to measure campaign effectiveness and drive continuous improvement initiatives.
- Fostered relationships with external partners to expand reach and leverage collaborative marketing opportunities.
- Analyzed market trends and consumer behavior to optimize marketing campaigns and drive targeted outreach.
- Developed and managed annual budgets, ensuring alignment with organizational goals.
- Developed and maintained vendor relationships to optimize service delivery and negotiate contracts.
- Led cross-functional teams in planning and executing large-scale events, enhancing collaboration and communication.
- Coordinated logistics for events, ensuring seamless execution and adherence to timelines.
- Developed and implemented social media strategies to enhance online presence and engagement.
- Managed social media advertising budgets, optimizing spend for maximum reach and impact.
- Conducted comprehensive keyword research to enhance organic search visibility and drive targeted traffic.
Digital Content Coordinator
AMS Construction Parts
2710 S Main St, Middletown, OH 45044
08.2023 - 07.2024
- Position ended due to company-wide Reduction in Force (RIF)
- Managed the production of high-quality digital assets, including videos, infographics, blog posts, and written copy to support marketing initiatives.
- Effectively managed the creation and strategic scheduling of all social media platform posts, marketing funnels, and managing paid marketing campaigns.
- Implemented strategies to increase website traffic, improve search engine rankings through SEO, and overall brand awareness.
- Managed and executed digital content strategies, leading a cross-functional team within the marketing department.
Social Media Manager
Next Generation Childcare and Learning Center
4005 Pleasant Ave, Hamilton, OH 45015
02.2022 - 09.2023
- Developed and implemented social media strategies to increase brand awareness and foster engagement with current and prospective families.
- Managed daily operations of social media platforms (Facebook, Instagram, Twitter), ensuring consistent messaging and timely responses to inquiries.
- Monitored social media analytics, tracking engagement, growth, and performance, and adjusted strategies based on data insights.
- Engaged with online communities by responding to comments, moderating discussions, and maintaining a positive online presence.
- Promoted center events, educational programs, and milestones through targeted campaigns to drive enrollment and participation.
- Managed paid social media advertising campaigns, driving targeted outreach to attract new families and increase visibility.
Senior Marketing Manager
Gastrocare of South West Ohio
520 Eaton Ave Suite 100, Hamilton, OH 45013
01.2023 - 08.2023
- Oversaw digital presence, including website content management, SEO optimization, and multi-platform social media campaigns.
- Launched targeted marketing initiatives across email, digital ads, and local media, resulting in measurable patient growth.
- Cultivated and managed referral relationships with primary care providers and specialists to strengthen the referral network.
- Analyzed campaign performance and tracked key metrics to optimize marketing strategies and report on ROI.
Marketing Assistant
Cincinnati Museum Center
08.2017 - 02.2020
- Assisted in the development and execution of marketing campaigns to promote museum exhibits, events, and educational programs.
- Managed social media accounts (Facebook, Instagram, Twitter) by creating and scheduling engaging content to increase visitor engagement and museum visibility.
- Assisted with press outreach and media relations, drafting press releases and coordinating interviews or media events.
Education
Marketing and Communications
Thomas More College
Archbishop McNicholas High School
01-2014
Skills
- Digital Marketing: SEO, SEM, PPC campaigns, email marketing, and content marketing
- Social Media Marketing: Strategy development, content creation, community management, analytics
- Brand Management: Brand positioning, messaging, and consistency across channels
- Market Research & Analysis: Conducting surveys, analyzing trends, and competitor analysis
- Content Creation: Copywriting, blog posts, video production, and visual storytelling
- Email Marketing: Campaign strategy, A/B testing, and automation
- Project Management: Leading marketing campaigns, managing timelines, coordinating teams, and budget management
- Lead Generation & Conversion: Creating lead nurturing campaigns, landing page optimization, and CRM management
- Analytics & Reporting: Measuring campaign performance, ROI tracking, and reporting with data-driven insights
- Marketing Platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager
- HubSpot, Marketo, Mailchimp
- Hootsuite, Buffer, Sprout Social (social media scheduling and analytics)
- Design & Content Creation Tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign)
- Canva (graphic design)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Analytics & Reporting Tools: Google Analytics, Google Data Studio
- Hubspot
- CRM & Automation Software
- Digital marketing
- Staff management
- Website & CMS Management: WordPress, Wix, Squarespace (website management)
- Networking with customers, and vendors
- Project and event planning
Timeline
Marketing Director
Newman Tractor
09.2025 - Current
Digital Content Coordinator
AMS Construction Parts
08.2023 - 07.2024
Senior Marketing Manager
Gastrocare of South West Ohio
01.2023 - 08.2023
Social Media Manager
Next Generation Childcare and Learning Center
02.2022 - 09.2023
Marketing Assistant
Cincinnati Museum Center
08.2017 - 02.2020
Marketing and Communications
Thomas More College
Archbishop McNicholas High School