Ray Loflin
West Chester
Summary
Sales Director and sustainable/biodegradable plastics expert with over 17 years of experience driving sustainable practices in the plastics industry, specializing in product development and international market expansion. Proven leadership as Chair of ASTM Section D20.96.14 and Secretary of ASTM D20.96, complemented by authorship of three key biodegradation standards for plastics. Expertise in technical sales initiatives, managing ISO certifications, and advising governments and corporations on innovative sustainable packaging solutions. Committed to advancing eco-friendly practices while achieving business growth and fostering collaborative partnerships throughout the supply chain.
Overview
16
16
years of professional experience
Work History
NA & AP Sales Director / Degradation Innovation Director
Okeanos, LLC.
11.2021 - Current
- Drive business growth strategy across NA & AP regions.
- Lead innovation in biodegradation, compostability, and sustainable material technologies.
- Develop global account plans including market analysis and long-term growth objectives.
- Lead critical sales pursuits including strategy, pricing, and pursuit-team management.
- Collaborate with R&D teams to trial and implement new Okeanos compounds.
- Mentored sales team members, fostering professional development and driving performance improvements.
Technical Sales Director
Willow Ridge Plastics, Inc.
11.2012 - 11.2021
- Led technical sales initiatives to enhance market penetration and customer growth.
- Managed a global distributor network that maintained customer relationships and collaborated with key suppliers.
- Collaborated with product development teams to align offerings with client needs and market trends.
- Mentored junior sales staff, fostering skill development and promoting a results-driven culture.
Lab Manager
Willow Ridge Plastics, Inc.
10.2010 - 11.2012
- Developed and implemented laboratory protocols to enhance process efficiency and accuracy.
- Analyzed test results to identify trends, driving continuous improvement in product quality.
- Led ISO 9001:2018 certification program (2014–2021).
- Provided technical support for international governmental discussions (AR, BR, RW, IN, AE, SA).
Lab Technician
Willow Ridge Plastics, Inc.
08.2009 - 10.2010
- Conducted biodegradation studies on 300+ projects.
- Managed study progress, data collection, and client reporting.
- Operated and maintained laboratory equipment for biodegradation analysis.
- Gained expertise in ASTM, EU, and ISO biodegradation and composting standards.
Education
Bachelor of Science - Biology
James Madison University
12.2008
Skills
- Sustainable packaging and technical expertise
- Skilled public speaker
- Proficient in communication with governmental organizations and representatives
- Skilled in leading cross-functional teams
- ASTM standards & regulatory knowledge
- ISO 9001:2018 certification management
Affiliations
- Chair of ASTM Subcommittee Section D20.96.14
- Secretary of ASTM D20.96
- Founding Member, Sustainable Biodegradable Plastics Federation (SBPF)
Timeline
NA & AP Sales Director / Degradation Innovation Director
Okeanos, LLC.
11.2021 - Current
Technical Sales Director
Willow Ridge Plastics, Inc.
11.2012 - 11.2021
Lab Manager
Willow Ridge Plastics, Inc.
10.2010 - 11.2012
Lab Technician
Willow Ridge Plastics, Inc.
08.2009 - 10.2010
Bachelor of Science - Biology
James Madison University
Additional Information
- Strong belief in culture building
- Works hard to elevate those around himself
- Passionate about educating others on sustainability