RAYE PARKS

Consistently named top performing associate in terms of sales and repeat clientele. I specialize in styling clients for events and everyday wear, helping them envision how our pieces would enhance their wardrobes. My success is driven by my ability to connect with high-end clients and understand their unique fashion needs. My expertise in fashion merchandising and personalized styling ensures that each client leaves satisfied and confident in their purchases. Responsibilities also include visual merchandising and social media content development.

I work closely with design directors to create concepts, select color stories and develop fabrics. I am proficient in Adobe Illustrator and YuniquePLM.

Anna Corinna is the top selling vintage supplier for Free People. My time with Anna was spent trend searching, creating mood boards, sourcing vintage, fulfilling orders and creating social media content.

At SCL, a national footwear manufacturer, I assisted in various departments including marketing and product development. I managed all aspects of e-commerce for the Goodyear brand including overseeing the website design, customer service, influencer recruitment and liaison, community management and backend logistics. I assisted designers through trend predictions, community research and by creating target audience profiles for many SCL brands including Raw Rolling Papers and Britney Spears.

Assisted experienced stylists in curating wardrobe for a variety of photo shoots. Day of shoot I would work with model to make sure the product looked its best and the look aligned with the client’s brand and creative vision.

Volunteered for the nonprofit organization Dress for Success, where I styled and created wardrobes for women looking to get back into the work force. I helped provide them with suits for their interview and work attire once they got the job. It was a super fulfilling job helping women feel confident during such an important time in their life.