RAYMOND CRUZ
Las Vegas,Nevada
Summary
Results-driven sales professional with a proven track record of exceeding revenue targets and driving consistent business growth through exceptional customer engagement and strategic selling. Skilled in building strong client relationships by creating personalized client worlds through one-on-one suggestive selling and visual merchandising that enhance product appeal and boost conversion rates. Passionate about delivering memorable in-store experiences that turn shoppers into loyal customers.
Overview
9
9
years of professional experience
Work History
Client Advisor / Visual Ambassador
Prada | Bellagio
Las Vegas, Nevada
08.2025 - Current
- Cultivated relationships with high-profile clientele by delivering personalized service that enhanced client satisfaction and loyalty.
- Advised clients on luxury fashion selections and brand offerings.
- Generated over $500,000 in revenue within the first four months with the house.
- Developed new client relationships and transitioned previous clients to current house through exceptional service, fostering long-term engagement.
- Leveraged CRM tools to track preferences, purchasing patterns, and execute outreach.
- Served as Visual Ambassador of the boutique, driving effective merchandising strategies to enhance visual appeal and customer experience.
Senior Client Advisor & Visual Specialist
Gucci | Caesar's Forum Shops
Las Vegas, Nevada
06.2023 - 08.2025
- Consistently ranked among top-performing advisors. Achieved #1 Sales 5 months out of the year in 2024. Ended the year as the #1 Sales Advisor for Gucci Caesar's Forum Shops with $1.9M.
- Developed and maintained a loyal book of repeat clients through personalized outreach and relationship-based selling, resulting in increased client retention.
- Delivered elevated, brand-aligned client experiences by translating product knowledge, craftsmanship, and heritage through story telling.
- Leveraged CRM tools to enhance client retention, increase purchase frequency, and elevate client status tiers.
- Utilized background in merchandising to create product stories and realms when hosting One-To-One Appointments & VIC's.
- Conducted in-depth product presentations to showcase new collections effectively.
- Supported visual standards, new product placement, and reactions due to sell-through.
- Mentored junior advisors, enhancing their product knowledge and improving customer engagement.
- Resolved customer complaints in a timely manner while ensuring customer satisfaction.
Store Manager
Marciano | Planet Hollywood
Las Vegas, Nevada
10.2022 - 06.2023
- Managed daily operations and staff scheduling for busy retail location.
- Executed daily store operations, managing opening and closing procedures and cash handling to ensure smooth operations.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Analyzed sales data to optimize product placement and stock levels.
- Prepared monthly reports on sales figures, expenses, profits.
- Established store tactics and strategies to achieve operational performance and sales goals.
- Strengthened work flow productivity by hiring, managing and developing top talent.
- Recruited, trained and supervised new employees.
- Conducted regular staff meetings to communicate updates and goals.
- Created weekly work schedules for store personnel.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Developed customer service standards and ensured staff compliance through regular monitoring.
- Addressed customer inquiries to provide accurate information and assistance. and resolved complaints effectively.
- Addressed and resolved customer complaints promptly to enhance customer satisfaction.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Maintained accurate records of employee performance reviews.
- Evaluated store performance and incorporated feedback to implement improvement plans.
Visual Merchandising Manager
GUESS | Fashion Show Mall
Las Vegas, Nevada
07.2021 - 10.2022
- Orchestrated compelling visual merchandising strategy throughout major department store chain with multiple retail outlets, boosting customer traffic, and sales volume.
- Developed and implemented visual merchandising strategies to optimize customer experience and improve sales.
- Aligned visual merchandising strategies and products with company messages, target audience and marketing goals.
- Directed internal and external labor teams in physical merchandising setup and drove acquisition of supplies and accessories.
- Conducted regular audits of stores to ensure proper implementation of visual standards across all locations.
- Evaluated existing display designs for effectiveness and recommended changes.
- Prepared reports on seasonal promotions to highlight successes and identify areas for improvement.
- Researched retail trends in store layout, product presentation, and lighting, integrating insights into store design.
- Monitored competitors' activities related to visual merchandising; identified opportunities to differentiate company’s offering.
- Documented daily activities with progress updates on team projects to ensure alignment and accountability.
- Ensured compliance with safety regulations when setting up merchandise displays.
Operations Manager
GUESS | Planet Hollywood
Las Vegas, NV
01.2020 - 01.2021
- Managed daily operations to ensure efficient workflow and guest satisfaction.
- Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards.
- Coordinated staff schedules to enhance coverage during peak hours.
- Oversaw employee scheduling and training to maintain adequate staffing and operational knowledge across shifts.
- Trained and mentored team members on operational procedures and standards.
- Developed training materials for onboarding new employees across departments.
- Oversaw inventory management and supply chain processes for merchandise.
- Implemented cost control measures to enhance resource utilization in operations.
- Conducted regular performance evaluations to maintain service quality standards.
- Resolved customer complaints promptly to sustain high levels of customer satisfaction.
Sales Generation Assistant Manager
GUESS | Planet Hollywood
Las Vegas, Nevada
01.2018 - 01.2020
- Achieved consistent sales performance targets and increased product line market share through strategic initiatives.
- Collaborated with management to create targeted promotional campaigns and events that enhanced product visibility.
- Provided support to the sales team by responding to inquiries about product features and benefits.
- Compiled data from sales reports to determine which products were most popular among customers.
- Analyzed sales data to determine which products were most popular among customers.
- Prepared reports on sales trends, budgeting, and operational performance.
- Contributed to team meetings by sharing insights and discussing strategies for achieving sales goals. to discuss challenges related to sales goals.
- Provided exceptional customer service and resolved customer inquiries effectively.
- Developed and implemented automated processes for tracking sales funnels from lead generation to conversion.
Sales Associate
GUESS | Fashion Show Mall
Las Vegas, Nevada
01.2017 - 01.2018
- Greeted customers and provided exceptional customer service.
- Assisted customers in selecting fashion items and provided personalized recommendations.
- Helped customers find specific products, answered questions, and offered product advice.
- Assisted customers with product selection, sizing and styling.
- Provided accurate information about products, prices and services.
- Processed sales transactions accurately and efficiently using point-of-sale systems.
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
- Collaborated with team members to exceed sales goals and enhance customer satisfaction.
- Worked with fellow sales team members to achieve group targets.
- Participated in training sessions to enhance product knowledge and sales techniques, improving service delivery.
- Built and maintained relationships with peers and upper management to drive team success.
Education
Shadow Ridge High School
North Las Vegas, NVSkills
- Luxury Clienteling & Relationship Building
- Sales Leadership & KPI Performance
- Team Development, Coaching & Talent Elevation
- Business Acumen & Revenue Growth Strategy
- Visual Merchandising & Brand Storytelling
- Retail Operations & Inventory Management
- CRM Utilization & Client Retention Strategy
- Cross-Functional Leadership (Sales, Ops, Visual)
- Inventory management
- Sales analysis
- Trend forecasting
Timeline
Client Advisor / Visual Ambassador
Prada | Bellagio
08.2025 - Current
Senior Client Advisor & Visual Specialist
Gucci | Caesar's Forum Shops
06.2023 - 08.2025
Store Manager
Marciano | Planet Hollywood
10.2022 - 06.2023
Visual Merchandising Manager
GUESS | Fashion Show Mall
07.2021 - 10.2022
Operations Manager
GUESS | Planet Hollywood
01.2020 - 01.2021
Sales Generation Assistant Manager
GUESS | Planet Hollywood
01.2018 - 01.2020
Sales Associate
GUESS | Fashion Show Mall
01.2017 - 01.2018
Shadow Ridge High School