Motivated CEO & Founder bringing 12 years of entrepreneurial experience. Dedicated and personable with extensive experience in managing team building, administrative, marketing, promotion, communication with partners and personnel. Familiar with e-commerce, international trade, Media and organic food industry.
Overview
18
18
years of professional experience
Work History
CEO & Founder
Michelle Mom Technology Beijing Ltd., Co.,
Beijing, China
08.2010 - Current
Established the company in August 2010, focusing on importing organic food from the United States to China.
Team building and management.
Built productive relationships with industry partners and competitors to support strategic business objectives.
Managed partnerships and strategic business relationships by negotiating and handling conflicts.
Work with US suppliers.
Developed critical operational initiatives to drive and maintain substantial business growth.
E-commerce: Started e-commerce in 2015; Familiar with Tmall.com and JD.com.
Familiar with TikTok of China, XiaoHongShu, WeChat Channel.
Marketing Director
China Performance Arts Agency
Beijing, China
07.2003 - 08.2007
Created innovative marketing strategies to improve goal attainment.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Coordinated with the whole team and media to generate dynamic marketing content and communication tools for promotional campaigns.
Devised marketing plans using online and offline.
Attended as marketing director when the company imported musicals “Riverdance”, “Cats” “Disney on Ice”, and” Casablanca”.
Reporter
China Central Television
Beijing, China
06.1998 - 08.2000
Wrote and submitted accurate, engaging and fact-checked stories.
Interviewed guests on specific topics.
Attended 13th Asian Games, Dec 1998
Attended Sydney Olympics, , Sept 2000, Reporter
Education
Master of Business Administration -
Pepperdine University
Malibu, CA
06.2009
Master of Media - Media
Communication University of China
Beijing, China
07.2003
Bachelor of Chinese Literature -
Henan University
Kaifeng, China
07.1996
Skills
Business Leadership
Program Development
Cross-Functional Team Management
Problem Anticipation and Resolution
Program Optimization
E-commerce
International Trade
Organic Food
Bilingual: English and Mandarin *US Green Card Holder
Timeline
CEO & Founder
Michelle Mom Technology Beijing Ltd., Co.,
08.2010 - Current
Marketing Director
China Performance Arts Agency
07.2003 - 08.2007
Reporter
China Central Television
06.1998 - 08.2000
Master of Business Administration -
Pepperdine University
Master of Media - Media
Communication University of China
Bachelor of Chinese Literature -
Henan University
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