R. Clayton Sordini
Fort Worth
Summary
Strategic healthcare commercial leader with a proven record driving multi-million-dollar revenue growth, commercializing innovative medical technologies, and leading multi-state markets. Recognized for scaling high-performing teams, executing enterprise adoption strategies, and influencing C-suite stakeholders to accelerate sustainable growth.
Overview
20
20
years of professional experience
Work History
Regional Sales Manager — Smart Implants & Technology
Zimmer Biomet
10.2022 - 02.2026
- Owned regional commercial strategy and clinical implementation across an 8-state territory, achieving 1,800 implant activations with 63 new surgeon onboarding
- Drove rapid adoption growth: Year 1 — 74 | Year 2 — 139 | Year 3 — 736 | Year 4 — 849 implants
- Part of initial U.S. commercialization team for Persona IQ Smart Implant
- Expanded enterprise adoption across major IDNs including HCA, Methodist Houston, UT Health Houston, Tenet, CHS, CommonSpirit, Ochsner, Baylor Scott & White, Texas Health Resources, SSM Health
- Partnered with Legal, Contracting, Product, and Marketing teams to streamline sales processes and reduce adoption friction
- Leveraged Salesforce, PowerBI, Tableau, and AcuityMD to optimize strategy, forecasting, and resource allocation
Sales Representative / Team Lead
Zimmer Biomet
03.2008 - 09.2022
- Directed team with multi-product portfolio; scaled team from 5 members and 5 million dollars to 10 members and 10 million dollars while retaining key accounts
- Led commercialization of ROSA robotic platform; personally secured 2 of 4 units in Texas during first year
- Selected as Team Lead post-merger; coached and developed high-performing team culture
- Led training sessions for new sales representatives, enhancing team expertise and performance.
- Developed and maintained strong relationships with healthcare professionals to facilitate product adoption.
- Conducted product demonstrations and trainings to enhance user knowledge and engagement.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
Special Events Manager
Juvenile Diabetes Research Foundation (JDRF)
01.2006 - 02.2008
- Directed fundraising strategy and execution for Walk to Cure Diabetes and annual Gala
- Secured corporate sponsorships and cultivated major donor relationships
- Managed volunteers, vendors, and Board members to deliver successful high-profile events
Education
BBA - Marketing
Texas Christian University — M.J. Neeley School of Business
Fort Worth12.2005
No Degree -
University of The Ozarks
Clarksville, AR05.2002
Skills
- Enterprise Commercial Strategy Multi-State Market Leadership
- New Product Launch & Technology Commercialization
- Enterprise Health System & IDN Engagement
- Revenue Growth
- Cross-Functional Leadership & Stakeholder Influence
- Key Opinion Leader Development Contracting & Negotiation
- Data-Driven Decision Making Salesforce, PowerBI, Tableau
- Team Development & Talent Acquisition
Timeline
Regional Sales Manager — Smart Implants & Technology
Zimmer Biomet
10.2022 - 02.2026
Sales Representative / Team Lead
Zimmer Biomet
03.2008 - 09.2022
Special Events Manager
Juvenile Diabetes Research Foundation (JDRF)
01.2006 - 02.2008
BBA - Marketing
Texas Christian University — M.J. Neeley School of Business
No Degree -
University of The Ozarks