R. DOUGLAS COFFMAN
Manassas
Summary
Sales expert with over 15 years of experience, including 13 years in in-home sales and sales management. Demonstrated success in closing sales through strategic relationship building and one-call techniques. Proficient in marketing, lead generation, and contract negotiation within competitive landscapes. Exceptional capability to enhance performance and consistently exceed sales targets.
Overview
22
22
years of professional experience
Work History
Commercial/Residential Lead Project Estimator
Dynamic Innovation
Fredericksburg
05.2021 - Current
- Developed detailed cost estimates for construction projects using industry-standard software.
- Collaborated with project managers to assess project scope and requirements.
- Analyzed blueprints and specifications to identify materials and labor needs.
- Prepared and submitted bid proposals for various construction projects.
- Reviewed supplier quotes to ensure competitive pricing and quality materials.
- Coordinated with subcontractors to gather pricing information for specific tasks.
- Maintained organized project documentation for easy access and review.
- Developed full-scope estimates for use in project bidding and design-build projects.
- Worked closely with clients to understand their needs and develop scope of work documents.
- Monitored progress of ongoing projects to ensure accuracy of initial estimates throughout construction process.
- Negotiated contracts with vendors for best possible prices while maintaining quality standards.
- Maintained up-to-date records of all project activities including budgets, timelines, invoices, purchase orders.
- Actively participated in meetings with clients, architects, engineers and other stakeholders involved in the project planning process.
- Reviewed designs and drawings to identify any potential risks or discrepancies in order to provide accurate estimates.
- Responded quickly and efficiently to customer inquiries about pricing, availability, delivery times.
- Identified areas where cost savings could be achieved without compromising quality standards.
- Collaborated with other departments within the organization to ensure timely completion of projects.
- Assisted in resolving disputes between contractors regarding changes in scope of work or additional costs associated with projects.
- Addressed client inquiries regarding bid details, providing clear explanations of cost drivers.
- Collaborated with project managers and engineering teams to identify cost-saving opportunities.
- Contributed to the preparation of proposals and presentations to secure new business opportunities.
Regional Marketing Director
Shirley Luu and Associates
04.2019 - Current
- Developed Training Program for Training new Agents onboarding.
- Trained new agents on client illustrations, needs analysis and product presentations.
- Meet with clients to analyze needs and find the product best suited for them.
- Make sure all policy requirements are meant and meet compliance standards in order for the policy to be approved by the carrier.
Senior Associate
Shirley Luu and Associates
09.2018 - 03.2019
- Sold over $600,000 in Annuity Products in less than 5 months.
- Sold over $4,000,000 in Life Insurance Policies in less than 5 months.
- Due to Sales Volume got promoted to Regional Marketing Director in 6 months' time.
Production Manager
Paramount Builders Inc.
01.2018 - 06.2018
- Started New production department for Fredericksburg and North Virginia Area.
- Increased productivity in designated region by over 90%.
- Increased overall customer satisfaction by over 35%, from 58% to 95%.
- Scheduled project installation with customer.
- Finalized material needs and job costing.
- Ordered and schedule material delivery for installations.
- Assigned crews for project installation.
- Resolved any customer complaints by meeting and walking completed project with customer to address any issues.
- Issued Final Cost Outs for Sales Reps.
General Sales Manager
Paramount Builders Inc.
07.2015 - 01.2018
- Opened new branch office for Northern Virginia Territory.
- Hired and trained the marketing director and new marketers. The team consistently develops over 250 leads/month.
- Hired and trained sales professionals to follow company's 9 step selling system to effectively present products, eliminate competition while demonstrating to homeowners, and complete a 1 day close to meet company standards both in the classroom and in the field.
- The branch set a new company record for best opening quarter by any new branch in approved business.
In Home Sales Professional
Paramount Builders Inc.
05.2014 - 06.2015
- Sold the largest single project to date in the 25 history of the company.
- Earned 'Rookie of the Year' award at the end of 2014 for the most volume and highest value per lead of any other sales professional hired with in the last year (in just six months on the job).
- Consistently in the top 5% of sales representatives throughout the company in both total volume and value per lead.
- Promoted to General Sales Manager to open new office.
Internet New and Used Car Sales Manager
Lustine Chrysler, Jeep & Dodge
08.2013 - 05.2014
- Negotiated deals with customers including pricing, financing options and terms.
- Managed internet customers, sales and appointment setting.
- Trained sales staff on effective phone and email communication resulting in a 175% increase in internet sales.
- Built and maintained relationships with other dealerships for inventory exchange, allowing increased sales by being able to meet a wider range of customers' wants and needs.
- Helped create marketing strategies and managed marketing funds.
- Submitted marketing expenses and approved advertisements to manufacturer for reimbursement of funds.
New and Used Car Sales Professional
Lustine Chrysler, Jeep & Dodge
01.2013 - 07.2013
- Maintained top 1% CSI (Customer Service Index) Rating, which rates customers' overall satisfaction with their experience by doing a through-delivery of the vehicle after the completion of the sale. Delivery would include detailing and demonstrating all features for the customers to make sure that they feel completely comfortable with every aspect of their new purchase, along with pairing phone and other accessories when needed.
- Set 3 times the number of appointments via email, phone and internet leads than any other sales professional in the dealership.
- Consistently one of the top 5 sales professionals at the dealership.
- Achieved 'Circle of Champions' status after only 6 months. These spots are reserved for the top 3% of sales professionals from both the Dodge and Toyota Dealership with most volume and highest customer satisfaction rating.
- Promoted to Internet Sales Manager after 6 months.
Small Business Owner/Operator
Trucrete of Virginia
Manassas
02.2007 - 02.2012
- Negotiated prices, terms of sales and service agreements of installs for both residential and commercial clients.
- Quoted prices, credit terms and other bid specifications.
- Estimated product use and material cost for client's specific projects.
- Selected the correct products based on customer needs, product specifications and applicable regulations.
- Managed business finances, including paying vendors and suppliers for products services rendered.
- Held training classes monthly to train new commercial clients and increase product sales.
- Contacted other business owners and sold registrations for training class.
- Provided technical support in person and via phone for clients on products and job problem solving.
- Coordinated marketing material with the consumer perspective in mind to increase sales and expand key client base.
- Identified prospective customers by using business directories and following leads from existing clients.
- Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.
- Solicited and developed new business accounts by cold calling and networking.
- Evaluated current service needs and product satisfaction levels with established customers and discussed how their needs could be met through specific products and services.
Small Business Owner/Operator
Capital Landscapes
Manassas
02.2004 - 02.2007
- Managed all responsibilities of running and growing a business.
- Negotiated prices, terms of sales and service agreements with both residential and commercial clients.
- Secured contracts with multiple commercial properties for year around services ranging from lawn maintenance and landscaping to snow removal.
- Requisitioned new supplies and equipment as the business grow to be able to meet the demand of larger projects.
- Consistently assumed additional responsibilities and worked extended hours to meet project deadlines.
- Managed project deadlines and monitored milestones through completion stage.
- Managed business finances, including paying vendors and suppliers for products services rendered as well as administrative responsibilities of mailed bills, contracts, policies, purchase orders, invoices and checks.
- Researched public perception of products and services and used information gathered to guide strategy development.
- Solicited and developed new business accounts through networking and marketing campaigns.
- Evaluated current service needs and product satisfaction levels with established customers.
- Coordinated marketing material with the consumer perspective in mind to increase sales and expand key client base.
- Grew sales of decorative concrete overlays to the point of being asked to be trainer/distributor for TruCrete Systems in Virginia.
Education
Associate of Applied Science - Business Administration And Management
Nassau Community College
Garden City, NY05-2002
High School Diploma -
Liberty High School
Bealeton, VA06-2000
Skills
- Cost estimation and bidding
- Blueprint analysis and documentation
- Contract negotiation and management
- Client relationship management
- Attention to detail and communication
- Sales strategy and objection handling
- Adaptive selling and cross-selling
- Sales presentations and demonstrations
- Sales pipeline management
- Customer relationship building
- Sales closing
Timeline
Commercial/Residential Lead Project Estimator
Dynamic Innovation
05.2021 - Current
Regional Marketing Director
Shirley Luu and Associates
04.2019 - Current
Senior Associate
Shirley Luu and Associates
09.2018 - 03.2019
Production Manager
Paramount Builders Inc.
01.2018 - 06.2018
General Sales Manager
Paramount Builders Inc.
07.2015 - 01.2018
In Home Sales Professional
Paramount Builders Inc.
05.2014 - 06.2015
Internet New and Used Car Sales Manager
Lustine Chrysler, Jeep & Dodge
08.2013 - 05.2014
New and Used Car Sales Professional
Lustine Chrysler, Jeep & Dodge
01.2013 - 07.2013
Small Business Owner/Operator
Trucrete of Virginia
02.2007 - 02.2012
Small Business Owner/Operator
Capital Landscapes
02.2004 - 02.2007
Associate of Applied Science - Business Administration And Management
Nassau Community College
High School Diploma -
Liberty High School