Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

REBECCA GUILES

Minoa,NY

Summary

Strategic Influencer Marketing Professional with 10+ years of experience in social media management and 5+ years specifically in influencer campaign management. Proven track record of building and engaging communities of 1M+ followers while driving measurable business results. Uniquely qualified with hands-on experience as both an influencer and campaign manager, bringing deep understanding of social commerce dynamics and creator relationships. Skilled in engaging and educating potential customers on product features and benefits, with background as Demonstrator and Product Promoter. Possess strong communication skills, ability to quickly adapt to new products, and knack for creating memorable product demonstrations that increase customer interest. Have consistently contributed to sales growth by effectively showcasing how products meet customer needs. Innovative Influencer with background in developing and implementing successful social media campaigns. Possess strong skills in content creation, brand promotion, and audience engagement, consistently increasing follower count and interaction rates. Known for fostering relationships with followers, using authenticity to establish trust and promote products or services effectively. Capable of analyzing trends and adapting strategies to maximize reach on various platforms.

Overview

12
12
years of professional experience

Work History

Influencer Marketing & Social Media Strategist

01.2013 - Current
  • Managed influencer campaigns across YouTube, TikTok, and Instagram, achieving consistent growth and engagement metrics
  • Built and engaged community of 1M+ followers through strategic content and targeted campaigns
  • Developed and implemented systematic campaign measurement frameworks for tracking ROI
  • Created comprehensive influencer onboarding and relationship management systems
  • Led social commerce initiatives across multiple platforms, driving measurable sales results
  • Implemented performance tracking and optimization strategies for campaign effectiveness
  • Maintained deep expertise in emerging social commerce trends and platform capabilities
  • Developed strategic content frameworks for maximum conversion and engagement
  • Track and analyze campaign metrics across platforms to optimize performance
  • Created detailed reporting frameworks for stakeholder communication
  • Implemented data-driven strategies for community growth and engagement
  • Monitor competitive landscape and industry trends to inform strategy
  • Built and managed portfolio of 1,000+ client relationships
  • Achieved 80% client retention rate through strategic relationship management
  • Developed crisis management protocols and response frameworks
  • Created comprehensive social listening and monitoring systems
  • Built and engaged social media community of 1M+ followers
  • Featured on Good Morning America for innovative digital marketing approaches
  • Achieved 100% increase in client conversion rates
  • Created systematic campaign management framework
  • Developed successful influencer marketing strategies across multiple platforms

Education

Bachelor of Science -

SUNY Oswego
Oswego, NY
01.2010

Skills

  • Instagram marketing
  • TikTok marketing
  • YouTube Marketing, Marketing
  • LinkedIn marketing
  • Facebook marketing
  • Threads
  • Platform Analytics
  • Social Listening Tools
  • Performance Tracking
  • Campaign Management Systems
  • CRM Tools
  • Content Calendars
  • E-commerce Integration
  • Sales funnel optimization
  • Social media marketing strategies
  • AI Integration

Accomplishments

  • Built and engaged social media community of 1M+ followers
  • Featured on Good Morning America for innovative digital marketing approaches
  • Achieved 100% increase in client conversion rates
  • Created systematic campaign management framework
  • Developed successful influencer marketing strategies across multiple platforms

Timeline

Influencer Marketing & Social Media Strategist

01.2013 - Current

Bachelor of Science -

SUNY Oswego
REBECCA GUILES