Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rebecca Hart

Santa Cruz,CA

Summary

Dynamic event management professional with a proven track record in planning and executing successful conferences, trade shows, and events both domestically and internationally. Passionate about managing complex events within collaborative team settings, particularly in rapidly growing organizations. Committed to engaging in all facets of meeting planning services, fostering an environment that champions creativity, customer satisfaction, and enjoyment. Recognized for adaptability and reliability, with a strong foundation in project management, budget oversight, and stakeholder engagement to drive impactful results.

Overview

29
29
years of professional experience

Work History

Associate Director, Global Congresses

BeOne Medicines USA, Inc. (formerly BeiGene USA, Inc)
12.2023 - Current
  • Built out the foundational structure for managing global conferences and events, focused on execution and attendee management
  • Lead cross functional task force meetings strategizing a comprehensive approach to congress planning
  • Oversaw project management efforts ensuring timely delivery of key objectives and deliverables.
  • Up-leveled C-suite event support, collaborating with internal stakeholders to ensure a smooth event/conference experience
  • Ran new vendor RFP to select two agencies for support of congress endeavors
  • Lead technology improvements to Cvent event registration site, created an internal platform for collecting names, participated in a review team to select an event mobile app
  • Set routine communications with stakeholders on internal congress deadlines to meet financial excellence goals to reduce spend
  • Managed two direct reports

Sr. Manager, Marketing Operations

Pharmacyclics, an AbbVie Company
04.2021 - 11.2023
  • Managed conference/tradeshow initiatives for Imbruvica in collaboration with Jansen
  • Managed a multi-million-dollar budget between sponsorship and booth development
  • Key conference lead for new product launch
  • Selected vendors and agency partners with a focused-on collaboration and developing high booth engagements
  • Leveraged attendee lists, leads for rep follow up and engagements post conference, compared event impact evaluating sales and calls post congress to establish ROI
  • Developed various marketing materials for booth drivers
  • Established cross functional collaboration between Medical, Medical Affairs, Managed Markets and Commercial to ensure complete congress presents
  • 2021 Review: Exceeds
  • Responsibilities

Sr. Meeting Planner

Gilead Sciences Inc., Foster City, CA
11.2016 - 03.2021
  • Managed Oncology (Kite) and Cystic Fibroses tradeshow events including, vendor/agency management, housing allocation and management, registration, pre/post planning meetings including booth development. Booth structure range 10x20 – 50x60.
  • Managed the logistics of sales trainings and certification including site selection, meeting management and offsite outings
  • Financial reconcile all supported programs.
  • Oversee a direct report in the implementation of technology features within our event planning group.
  • Coordinated a portion of the National Sales Meeting (1500pax) overseeing the meeting logistics of two therapeutic areas along with mobile app content and personalized agendas.
  • Therapeutic program leader of Mid-year Meetings for Oncology (400pax) including site selection, off site venues and vendor management.
  • Other event led initiatives include: RFP for new booth vendors; RFP for self-managed lead retrieval system; the introduction of CrowdCompass as an internal mobile app for meetings and events; reside on various technology panels for new platforms.
  • 2018, 2019 Review: Exceptional
  • Responsibilities

Sr. Meeting Planner

Castle Biosciences, Inc., Friendswood, TX
03.2013 - 04.2016
  • Provide meeting planning support for dinner advisory meetings and weekend advisory/speaker training KOL programs.
  • Internally organized national sales meetings, sales training meetings and quarterly management meetings.
  • Services include: site selection, contracting, vendor relation management, attendee travel logistics, on site program management and contract management.
  • Employee (Feb 2015 – April 2016)
  • Contractor through Indigo Meetings & Events (Mar 2013 – Jan 2015)
  • Responsibilities

Meeting Planner / Meeting Planner – International (Latin America/Asia Pacific)

Genomic Health, Inc., Redwood City, CA
01.2008 - 09.2015
  • Managed all aspects of KOL advisory boards meetings including contracting, site inspection, attendee travel logistics, budget analysis, post event billing and reconciliation.
  • Coordinated speaker training seminars for 100+ attendees including online web registration development, site inspection, housing block management, onsite logistics including seasonal staffing, attendee travel logistics, budget tracking and analysis, post event wrap up and evaluations.
  • Managed marketing tradeshows and ancillary events; focus on ROI for evaluation.
  • Revamped booth signage as needed; collaborated on new booth design and build.
  • Partnered with Compliance and Legal to ensure projects and document relating to KOL travel and participation fell within internal and governmental compliance guidelines.
  • Coordinated domestic and international tradeshows including staffing, logistical support, vendor management and marketing collateral.
  • Manage corporate calendar of events both domestic and international.
  • Special events and VIP facility tours.
  • Hire and train consultants and contractors as additional resources for advisory board management.
  • All projects conducted with a focus with coming at or below projected budget.
  • Contractor through Indigo Meetings & Events (Mar 2014 – Sep 2015)
  • Contractor through Target CW (Mar 2012 – Mar 2014)
  • Employee (Jan 2008 – Mar 2012)
  • Responsibilities

Project Specialist

Genesis Creative Group, Aptos, CA
03.2006 - 11.2007
  • Coordinated events and meetings for wide variety of programs across multiple industries including incentive program, tradeshow and summits.
  • Attendance between 30 – 3,000.
  • Supported all aspects of meeting planning including registration, website development, marketing material, hotel negotiations, onsite staffing and logistics.
  • Post event billing reconciliation and debriefing.
  • Responsibilities

Marketing and Events Manager

Alvarion, Inc., Mountain View, CA
09.2005 - 03.2006
  • Managed all domestic tradeshow production, including staffing, travel arrangements and booth production management.
  • Ensured effective collateral support, product placement and side customer meetings and events.
  • Tradeshow placement research and coordination of collateral production and updates to drive continuous improvement in event strategies.
  • Responsibilities

Project and Meetings Manager

Helix Medical Communications, San Mateo, CA
02.2004 - 07.2005
  • Organized meetings and conferences for multiple pharmaceutical companies, including booking, catering, travel arrangements and staffing
  • Liaison with team at events coordinating promotional material, site logistics and associated marketing
  • Responsibilities

Event Coordinator/Office Manager

Life Lab Science Program (UCSC), Santa Cruz, CA
08.1999 - 08.2002
  • Oversaw state-wide teacher training conferences and educational tradeshows including staffing, booking, catering, marketing and promotions.
  • Provided interoffice management including employment recruiting, AR/AP, general personnel management, benefits and database development and tracking.
  • Responsibilities

Event Center Manager

Guglielmo Winery, Morgan Hill, CA
02.1998 - 01.1999
  • Directed seasonal outdoor event facility by organizing and running wedding ceremonies, receptions and corporate events.
  • Marketed, designed and supervised event promotion by developing marketing and sales strategies emphasizing customer service.
  • Handled winery public relations and hired and managed seasonal event staff while maintaining billing records and client history files.
  • Responsibilities

Assistant Marketing Director

Davis Food Co-Op, Davis, CA
10.1996 - 07.1997
  • Coordinated and ran seasonal events.
  • Recruited, trained and supervised volunteers.
  • Developed new event proposals and prepared event budgets and marketing plans including acting as event-liaison with City of Davis.
  • Responsibilities

Education

BS - Hospitality Management, Minor in Business

San Jose State University
San Jose, CA

Skills

  • Project management
  • Strategic leadership
  • Relationship building
  • Process improvement
  • Budget management
  • Event planning
  • Coaching and mentoring
  • Reporting and documentation

Timeline

Associate Director, Global Congresses

BeOne Medicines USA, Inc. (formerly BeiGene USA, Inc)
12.2023 - Current

Sr. Manager, Marketing Operations

Pharmacyclics, an AbbVie Company
04.2021 - 11.2023

Sr. Meeting Planner

Gilead Sciences Inc., Foster City, CA
11.2016 - 03.2021

Sr. Meeting Planner

Castle Biosciences, Inc., Friendswood, TX
03.2013 - 04.2016

Meeting Planner / Meeting Planner – International (Latin America/Asia Pacific)

Genomic Health, Inc., Redwood City, CA
01.2008 - 09.2015

Project Specialist

Genesis Creative Group, Aptos, CA
03.2006 - 11.2007

Marketing and Events Manager

Alvarion, Inc., Mountain View, CA
09.2005 - 03.2006

Project and Meetings Manager

Helix Medical Communications, San Mateo, CA
02.2004 - 07.2005

Event Coordinator/Office Manager

Life Lab Science Program (UCSC), Santa Cruz, CA
08.1999 - 08.2002

Event Center Manager

Guglielmo Winery, Morgan Hill, CA
02.1998 - 01.1999

Assistant Marketing Director

Davis Food Co-Op, Davis, CA
10.1996 - 07.1997

BS - Hospitality Management, Minor in Business

San Jose State University

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