Rebecca Herrera
San Antonio,TX
Summary
Dynamic leader with over 10 years of experience driving successful development projects that consistently deliver high-quality products to stakeholders. Recognized for exceptional planning and problem-solving skills. Committed to leveraging expertise to contribute effectively in fast-paced environments while fostering innovation and collaboration. Eager to embrace new challenges and elevate project outcomes through strategic vision and execution.
Overview
15
15
years of professional experience
Work History
Lead Development Product Manager
United Services Automobile Association, USAA
01.2021 - Current
- Independently leverages research and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
- Leads team and stakeholders to envision, define, and translate product and experience opportunities into initiatives and drives execution strategy.
- Shepherds highly complex, highly integrated, and strategic product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and Subject Matter Experts.
- Continuously leverages expert data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs.
- Prepares compelling presentations, and other forms of communication to communicate complex concepts to a diverse audience, including senior leadership.
- Facilitates product definition, concept, and collaboration sessions to coordinate discovery, development, delivery, and validation activities, as well as to mitigate risks and dependencies.
- Consistently provides guidance and mentoring to team members and acts as an escalation point and ensures issues are resolved.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Business Process Owner
United Services Automobile Association, USAA
01.2020 - 12.2020
- Led cross-functional teams to streamline business processes and enhance operational efficiency.
- Evaluate business processes and develop and implement process operational efficiencies to reduce costs and increase service quality.
- Analyze business workflows to identify bottlenecks and recommend actionable solutions for enhancement.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
- Identifies, owns, executes, enhances, and aligns controls to mitigate operational and compliance risks as it pertains to owned processes.
- Work closely with Business Risk and Control Advisors, Business, and Compliance.
- Point of Contact for Consent Orders and Management Identified Issue
- Develops communication plans for customers and internal stakeholders.
Lead Development Product Owner
United Services Automobile Association, USAA
06.2018 - 12.2019
- Oversee entire product deployments from vision and creation to implementation and delivery.
- Establish, own, and prioritize product backlog.
- Manage implementation of new features by outlining plans and communicate specifications such as how, where and when each component will work to complete project on time.
- Brainstorm and collaborate with development team and other members of design team to determine enhancements and product features.
- Coordinate with software developers to enhance product design to improve user experience
- Manage multiple projects effectively in demanding environment with tight deadlines.
Lead Program/Project Manager
United Services Automobile Association, USAA
06.2016 - 06.2018
- Planning, execution and delivery of highly complex projects, which are tied to strategic operational initiatives, milestones, goals and objectives
- Collaborate with key business stakeholders and program/project teams to meet project objectives
- Manage risks by addressing and resolving project issues associated with quality, deliverables
- Strategize with business stakeholders to enhance members' document experience and/or deliver operational efficiencies
- Served as Sponsor Proxy and Member Digital Communications for department sponsored projects
- Brief Executive/Senior Management on projects' achievements, status, and issues/concerns
- Identify and implement digital delivery and continuous improvements opportunities
- Collaborated with Technical Architects and IT to gain insight on their tools and capability roadmap
- Participated in Executive/Senior quarterly planning and strategy sessions
Lead Messaging Advisor
United Services Automobile Association, USAA
07.2014 - 01.2016
- Served as Messaging content and document deliver SME on complex messaging projects.
- Served as Technical Subject Matter Expert (SME) on document authoring tools.
- Authored and published complex operational member messages for print and digital delivery channels.
- Collaborated with Technical Architects and IT to gain insight on their tools and capabilities roadmap, and recommended authoring tool enhancements.
- Collaborated with business stakeholders and program/project teams to resolve complex issues, optimize members' document experience, and/or deliver operational efficiencies.
- Identified and implemented digital delivery and continuous improvement opportunities.
- Troubleshooted and resolved escalated issues.
- Trained and mentored employees
Senior Messaging Publisher
United Services Automobile Association, USAA
12.2011 - 07.2014
- Communicated with external vendors to secure supplies and drive on-time completion of document mailings.
- Served as Technical Subject Matter Expert (SME) on document authoring tools.
- Identified and implemented digital delivery and continuous improvement opportunities.
- Troubleshooted and resolved escalated issues.
Document Analyst I
United Services Automobile Association, USAA
01.2011 - 12.2011
- Design, coded and published operational member messages across multiple delivery channels
- Responded to management expectations and solicited feedback to improve performance.
Education
BBA - Business Administration And Management
University of The Incarnate Word
San Antonio, TX05.2002
Associate of Applied Science - Business Management
San Antonio College
San Antonio, TX12.1994
Skills
- 10 years in Leadership Positions
- 10 years Member Digital Communications Template Development Experience (postal mail, usaacom, eSign, UDO, Email, PUSH, SMS, Notifications)
- 10 years working with all levels of Management, IT and Business
- 10 years Product LifeCycle Management Experience
- Multiple technical software delivery methodologies (ie, Agile, Waterfall, SAFe) and Change Management practices to develop and manage products through entire product life cycle
- Advanced experience in analyzing and translating business requirements and ability to identify opportunities to streamline business processes in accordance with risk management framework and regulatory requirements
Timeline
Lead Development Product Manager
United Services Automobile Association, USAA
01.2021 - Current
Business Process Owner
United Services Automobile Association, USAA
01.2020 - 12.2020
Lead Development Product Owner
United Services Automobile Association, USAA
06.2018 - 12.2019
Lead Program/Project Manager
United Services Automobile Association, USAA
06.2016 - 06.2018
Lead Messaging Advisor
United Services Automobile Association, USAA
07.2014 - 01.2016
Senior Messaging Publisher
United Services Automobile Association, USAA
12.2011 - 07.2014
Document Analyst I
United Services Automobile Association, USAA
01.2011 - 12.2011
Associate of Applied Science - Business Management
San Antonio College
BBA - Business Administration And Management
University of The Incarnate Word