Ash Johnson
Eli Lilly Co.
Fishers,IN
17
years of professional experience
Commercial analytics and sales operations professional with 7+ years of experience supporting field sales teams, brand leadership, and senior stakeholders through data-driven insights, forecasting, KPI reporting, and tool optimization. Proven ability to translate complex, multi-source data into actionable insights that improve sales strategy, execution, and performance. Deep experience partnering cross-functionally and acting as a liaison between sales, marketing, and leadership.
Work History
Business & Insights Analyst
3 Years 7 Months- Support commercial brand teams and sales leadership by delivering recurring and ad-hoc analytics that inform sales strategy, targeting, and performance optimization.
- Research, collect, and analyze complex datasets from multiple internal and external sources (IQVIA, MMIT, LAAD, CRM, internal performance data) to generate actionable insights.
- Develop and maintain sales performance dashboards and KPI reporting using Tableau, ensuring data accuracy and usability for leadership and field teams.
- Translate business questions into clearly defined analytical approaches and reporting solutions aligned to commercial objectives.
- Partner cross-functionally with sales, marketing, and access teams to support launch readiness, post-launch tracking, and performance assessment.
- Prepare routine to complex presentations for senior leadership, synthesizing insights into clear recommendations and implications for sales execution.
- Support forecasting, trend analysis, and scenario modeling to inform planning and resource allocation decisions.
Marketing Manager - Retail & Pharmacy
10 Months- Partnered closely with sales and commercial teams to analyze market performance, customer trends, and execution effectiveness across retail and pharmacy channels.
- Leveraged market data and sales analytics to inform strategic initiatives and performance measurement.
- Collaborated cross-functionally to support planning, execution, and reporting tied to commercial objectives.
Inside Sales Manager
3 Years 2 Months- Led and supported an inside sales organization with responsibility for sales performance tracking, reporting, and forecasting.
- Acted as a liaison between operations, marketing, and leadership to ensure sales data, KPIs, and performance metrics accurately reflected forecast projections.
- Utilized CRM and sales analytics tools to monitor pipeline activity, territory performance, and rep productivity.
- Delivered regular performance updates and insights to senior sales leadership to inform strategy and execution.
- Supported adoption and adherence of sales tools and processes across the organization, ensuring data integrity and consistent usage.
District Manager / Sales Development Manager
2 Years 8 Months- Led a 12-representative, multi-state sales organization with full revenue accountability.
- Managed national accounts and exceeded sales targets year over year.
- Conducted forecasting, quarterly business reviews, and performance analysis in partnership with analytics teams.
- Translated market and performance data into strategic growth recommendations.
- Hired, coached, and developed high-performing sales teams.
Education
CERTIFICATE - BUSINESS INSIGHTS & ANALYTICS
MBA - CORPORATE FINANCE
Bachelor of Science - BUSINESS MANAGEMENT
Skills
Sales Operations & Field Analytics
Sales Performance Reporting & KPIs
Forecasting & Trend Analysis
Salesforce & CRM Optimization
Tableau Dashboards & Data Visualization
SQL
Alteryx
Excel/Google Sheets
Cross-Functional Stakeholder Management
Executive & Leadership Reporting
Data Governance & Process Adherence
Tableau
Salesforce
SQL
Alteryx
Excel/Google Sheets
IQVIA
MMIT
LAAD
XPO
Timeline
Business & Insights Analyst
Eli Lilly Co.
03.2023 - CurrentRead More
Marketing Manager - Retail & Pharmacy
Roche Diabetes Care
05.2022 - 03.2023Read More
Inside Sales Manager
Roche Diabetes Care
03.2019 - 05.2022Read More
District Manager / Sales Development Manager
Altria Group / Philip Morris USA
05.2009 - 01.2012Read More
University Missouri
Bachelor of Science from BUSINESS MANAGEMENT
Read More
Walden University
MBA from CORPORATE FINANCE
Read More
Northwestern University
CERTIFICATE from BUSINESS INSIGHTS & ANALYTICS
Read More
Additional Informational
- ACTIVITIES AND HONORS
- 2024-2025 Employer Opt - In Access Dashboard
- 2024 Lilly Project of the Year Award - OC/DT Team
- 2020 Roche Premier Performers Club - Platinum
- 2019 Roche Rookie of the Year
- 2019 Roche Premier Performers Club - Diamond
- Roche Cohort leader for Building Great Leaders (Previously JumpStart)
- 2019-Current Lean Six Sigma Green Belt