Ash Johnson

• Researched, collected, and analyzed complex datasets from multiple internal and external sources (IQVIA, MMIT, LAAD, CRM, internal performance data) to generate actionable insights that informed decision-making.
• Developed and maintained sales performance dashboards and KPI reporting using Tableau, ensuring data accuracy and usability for leadership and field teams to drive informed sales strategies.
• Translated business questions into clearly defined analytical approaches and reporting solutions, aligning insights with commercial objectives to enhance strategic initiatives.
• Support commercial brand teams and sales leadership by delivering recurring and ad-hoc analytics that inform sales strategy, targeting, and performance optimization.

● Partnered closely with sales and commercial teams to analyze market

performance, customer trends, and execution effectiveness across

retail and pharmacy channels.

● Leveraged market data and sales analytics to inform strategic

initiatives and performance measurement.

● Collaborated cross-functionally to support planning, execution, and

reporting tied to commercial objectives

• Led and supported an inside sales organization with responsibility for sales performance tracking, reporting, and forecasting.
• Utilized CRM and sales analytics tools to monitor pipeline activity, territory performance, and rep productivity.
• Liaised between operations, marketing, and leadership to ensure sales data, KPIs, and performance metrics aligned with forecast projections.
• Delivered performance updates and insights to senior sales leadership, informing strategy and execution.
• Supported adoption and adherence of sales tools and processes across the organization, ensuring data integrity and consistent usage.
• Partnered with sales and commercial teams to analyze market performance, customer trends, and execution effectiveness across retail and pharmacy channels.
• Leveraged market data and sales analytics to inform strategic initiatives and performance measurement.
• Collaborated cross-functionally to support planning, execution, and reporting tied to commercial objectives.

• Managed national accounts, consistently exceeding sales targets through strategic initiatives and relationship building.
• Led a 12-representative, multi-state sales organization with full revenue accountability.
• Hired, coached, and developed high-performing sales teams.
• Conducted forecasting, quarterly business reviews, and performance analysis in partnership with analytics teams.
• Support forecasting, trend analysis, and scenario modeling to inform planning and resource allocation decisions.
• Translated market and performance data into strategic growth recommendations.
• Partnered cross-functionally with sales, marketing, and access teams to ensure successful launch readiness and effective post-launch performance tracking.
• Prepared presentations for senior leadership, synthesizing insights into actionable recommendations for enhanced sales execution.