Rebecca King
Milton,Tennessee
Summary
Creative and highly skilled marketing professional with career built on success in social media and networking. Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management. Successful helping companies reach more revenue-producing clients across multiple social media platforms.
Overview
4
4
years of professional experience
Work History
Account Marketing Manager
SRO Marketing
10.2023 - Current
- Maintained long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed and implemented marketing strategies to use for campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Social Media Specialist
Prufrock Communications
01.2024 - Current
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Outreach Innovation Associate
Lyft
04.2022 - 05.2023
- Developed and implemented strategies to increase customer satisfaction and engagement.
- Provided support for and coordinated communications with drivers via texts and calls.
- Developed campaigns to recruit drivers and enhance drivers’ experience. Designed targeted recruiting campaigns when drivers were needed in a specific locale.
- Monitored and analyzed effectiveness of every campaign and made recommendations for improvements.
Content Moderator
Tiktok
01.2021 - 04.2022
- Reviewed video content for quality control and conformity to corporate guidelines. Developed keen understanding of corporate policies to promote safety, security, and well-being on the platform.
- Analyzed the risk level of incidents and assessed the safety status of the community and products.
Education
Bachelor of Science - Media Management / Video & Film Production
Middle Tennessee State University
Murfreesboro, TN12.2020
Skills
- Communication
- Project Management
- Marketing tools
- Social Media Platforms
- Adobe Creative Suite
- Salesforce
- Google Suite
- Excel
- Analytics and Reporting
- Social Media Strategy
Timeline
Social Media Specialist
Prufrock Communications
01.2024 - Current
Account Marketing Manager
SRO Marketing
10.2023 - Current
Outreach Innovation Associate
Lyft
04.2022 - 05.2023
Content Moderator
Tiktok
01.2021 - 04.2022
Bachelor of Science - Media Management / Video & Film Production
Middle Tennessee State University
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