REBECCA O'SULLIVAN-SCHULTE
Los Angeles,CA
Summary
Dynamic leader with extensive experience driving growth initiatives in the sports and entertainment industry. Renowned for delivering data-driven, cost-effective solutions that streamline processes and foster business expansion in fast-paced environments. Proven track record of proactive leadership, successfully building and directing motivated teams to achieve strategic objectives while enhancing overall performance.
Overview
26
26
years of professional experience
Work History
SR. VICE PRESIDENT/GENERAL MANAGER
Bally Sports West / San Diego / Arizona
04.2021 - 07.2023
- Full operational oversight of Bally Sports Regional Networks in Los Angeles, San Diego, and Phoenix. Team partnerships included the Los Angeles Angels, LA Clippers, LA Kings, Anaheim Ducks, San Diego Padres, Phoenix Suns, Arizona Diamondbacks, and Phoenix Coyotes.
- Developed and executed strategic initiatives to drive business growth, ratings, and engagement for the network.
- Strengthened relationships with key stakeholders, partners, and media entities to enhance collaboration and exposure for regional networks and team partners.
- Oversaw business-wide changes to modernize procedures in production and distribution areas
- Managed financial, operational, and employee resources to optimize business performance.
- Developed new programming on all networks and network platforms to enhance team branding strategies and increase revenue opportunities.
- Focused on inspiring department leaders to maximize abilities to drive creativity and optimize revenue.
PRESIDENT/GENERAL MANAGER
NBC Sports Washington
03.2007 - 04.2018
- Oversaw RSN broadcast and digital media operations for game telecasts and programming in the Mid-Atlantic region, delivering professional, collegiate, and high school sports to 5M homes, engaging with viewers on multiple platforms.
- Aligned collaborative team to launch social media initiatives with NBC Sports Washington.com, and NBCSportsBaltimore.com, successfully operating digital campaigns, comprising 20% of $25M advertising budget.
- Successfully executed broadcast rights with professional and collegiate teams within the Mid-Atlantic region, leading negotiations and facilitating consistently fresh and innovative ad sales opportunities to enhance the viewing experience.
- Led team of 220+ internal and external stakeholders through broadcast design and production, managing broadcast schedules, hiring video production personnel, on-air announcers, and driving quality standards.
- Executed annual operating budgeting and reporting, spearheading revenue growth by launching a sports analysis program and cultivating it to top-ranked on-air production in regional market.
- Built and strengthened integrative cross-functional relationships to drive engagement and revenue stream development, partnering with the Washington Redskins to drive media marketing strategies and digital media content collaboration.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
DIRECTOR OF BRAND MARKETING
Becker Group
10.2005 - 03.2007
- Orchestrated enterprise-wide creative and strategic direction transition, rebranding firm away from a seasonal and retail focus and toward customized marketing materials for the entertainment industry utilizing industry-focused subject matter expertise.
- Led product marketing restructure, collaborating with executive leadership and sales and marketing teams to influence product design and provide guidance on creative thinking and new approaches to effective marketing programs.
- Created and planned immersive live 3-D experiential marketing campaigns for Warner Bros. including the Harry Potter franchise.
SENIOR VICE PRESIDENT/GENERAL MANAGER
FOX Sports Arizona
03.2002 - 07.2005
- Negotiated broadcast rights with professional and collegiate teams regionally, subsequently developing new sales opportunities, determining broadcast scheduling, and hiring and recruiting for production team of 140+.
- Launched marketing communications strategies, including behind home plate virtual signage, network lower third pop-ups, and creative sponsorships from external partners including security companies, car dealerships, and airlines.
- Developed and executive produced original local programs for the Phoenix Suns, Phoenix Coyotes, Arizona Diamondbacks, Arizona Cardinals, University of Arizona, and Arizona State University.
- Led affiliate sales and operator renewals based on governance and client partnership needs, cultivating and growing operator communications and partnerships.
SENIOR VICE PRESIDENT STRATEGIC MARKETING
FOX Sports
03.1997 - 11.2001
- Developed and executed promotional brand campaigns and overall vision for FOX Sports and FOX Sports Net, including planning and execution of the promotional launch of the NFL on FOX, MLB on FOX and NASCAR on FOX.
- Integrated on-air sports marketing across FOX News, FOX Family, FX, and National Geographic, developing media placement strategies, producing taped-program commercial formats, overseeing copywriting, and delivering budget planning.
- Created and executed on-air launch campaign, writing PR content, forecasting and compiling annual budgets, and providing reliable monthly reporting.
Education
Bachelor of Arts - Radio/TV/Film
California State University
Long Beach, CAMASTERS OF PSYCHOLOGY (MS PSY) - Industrial/Organizational
Lynn University
Boca Raton, FL01-2026
CORE COMPETENCIES
- Executive Leadership / Change Management
- Strategic Business Development
- Brand Strategist
- Production Management
- Customer Acquisition & Client Relations
- Revenue Generation
Accomplishments
- MOST POWERFUL WOMEN IN CABLE & REGIONAL 100, Cablefax 2010 - 2018
- GAME CHANGERS: WOMEN IN SPORTS BUSINESS - INAUGURAL CLASS, SBJ 2014
Timeline
SR. VICE PRESIDENT/GENERAL MANAGER
Bally Sports West / San Diego / Arizona
04.2021 - 07.2023
PRESIDENT/GENERAL MANAGER
NBC Sports Washington
03.2007 - 04.2018
DIRECTOR OF BRAND MARKETING
Becker Group
10.2005 - 03.2007
SENIOR VICE PRESIDENT/GENERAL MANAGER
FOX Sports Arizona
03.2002 - 07.2005
SENIOR VICE PRESIDENT STRATEGIC MARKETING
FOX Sports
03.1997 - 11.2001
Bachelor of Arts - Radio/TV/Film
California State University
MASTERS OF PSYCHOLOGY (MS PSY) - Industrial/Organizational
Lynn University
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