Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rebecca Potter

Scottsdale,AZ

Summary

High-achieving sales professional with distinguished experience and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to business consistently through market expertise and business management skills.

Overview

22
22
years of professional experience

Work History

Director of Sales and Marketing- Portfolio Lead

Element Scottsdale SkySong
12.2021 - Current
  • Mentor and assist all DOS' in portfolio in revenue generation, marketing and Marriott processes.
  • Grew market share by replacing pandemic Government business with a broader scope of repeatable business.
  • Analyze market trends to identify new opportunities and client bases
  • Negotiated all group corporate, association, Wholesale/FIT, extended stay and Business Transient contracts.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.

Director of Sales

Hotel Adeline, Scottsdale, A Tribute Portfolio Hotel
09.2018 - 06.2021
  • Oversaw sales and catering teams for this boutique hotel
  • Develop and implement annual budget, marketing plan and communications strategies
  • Assist in creation of marketing campaigns, digital marketing initiatives, social media content and promotions.
  • Oversaw transition from Independent Boutique hotel to Marriott Branded property and Marriott systems

Senior Sales Manager

The McCormick Scottsdale
06.2013 - 09.2018
  • Booking of group business from all markets and regions
  • Business Travel Market, Consortia Market, assist in wholesale and FIT agreements
  • Rate strategy and revenue management.

Office Manager/Owner

Lifetime Eye Care
06.2008 - 06.2013
  • This was a joint-venture practice I was involved in all administrative aspects of business: Office Management, Hiring, training and supervision of staff, Accounts Payable/Receivable, Insurance billing and coding, including experience with Medicare, Setting expectations for customer service and quality of the patient experience, Business Development, Assisted with design and functionality of web site, Created and maintained separate blog site, Managed social media platforms, Planned promotions, advertising campaigns, Selected inventory of quality and stylish frames and accessories to drive sale

Director of Catering

Pazzo Ristorante- Kimpton
06.2004 - 05.2008

Conference Services Manager

Hotel Vintage Plaza- Kimpton
08.2002 - 06.2004

Education

Bachelor of Science in Hotel and Restaurant Management -

Northern Arizona University
Flagstaff, AZ
01.1998

Skills

  • Microsoft Office Suite
  • Marriott Products (MARSHA, FOSSEE, Lightspeed)
  • Salesforce
  • Hotel management
  • Digital Marketing
  • Sales Management
  • Micros POS
  • Delphi, CI/TY

Timeline

Director of Sales and Marketing- Portfolio Lead

Element Scottsdale SkySong
12.2021 - Current

Director of Sales

Hotel Adeline, Scottsdale, A Tribute Portfolio Hotel
09.2018 - 06.2021

Senior Sales Manager

The McCormick Scottsdale
06.2013 - 09.2018

Office Manager/Owner

Lifetime Eye Care
06.2008 - 06.2013

Director of Catering

Pazzo Ristorante- Kimpton
06.2004 - 05.2008

Conference Services Manager

Hotel Vintage Plaza- Kimpton
08.2002 - 06.2004

Bachelor of Science in Hotel and Restaurant Management -

Northern Arizona University

Similar Profiles

CREATE PROFILE
Rebecca Potter