Rebecca Roban
Katonah,New York
Summary
Multifaceted, highly-driven entrepreneurial Communications Specialist offering 20+ years of expertise seeks a position with an organization that can benefit from extensive past experience in development and management of public service advertising, marketing, promotional and public relations campaigns for nonprofit, government and corporate clients.
Overview
32
32
years of professional experience
Work History
Mobile Arts Faciliator
ArtsWestchester
White Plains, NY
03.2022 - Current
- Facilitated interactive workshops that encouraged creativity and collaboration among community groups and artists.
- Created fun, safe environments for diverse participants to engage with arts, including painting, clay, crafting, drums, dance, and other creative expressions.
- Coordinated events that highlighted and promoted local arts and cultural initiatives, enhancing community engagement.
Benefit Co-Chair
Community Center Of Northern Westchester
Katonah, New York
01.2011 - 10.2015
- Secured ticket sales, fundraising opportunities and raffle/silent auction items to exceed stated goals.
- Conceptualized and implemented annual event supporting local non-profit, enhancing community engagement and fundraising efforts.
- Maintained communication between staff, board members, and stakeholders throughout event process.
Vice President, Campaign Director
The Advertising Council
New York, NY
07.2004 - 06.2009
- Managed comprehensive multi-media public service advertising campaigns for national non-profits and government agencies, enhancing community awareness and engagement.
- Stimulated and guided strategic development, production, distribution and evaluation of public awareness campaigns, aligning outcomes with client objectives.
- Ensure quantifiable results on all campaigns through creative effectiveness, message exposure and significant shifts in attitudinal and behavioral measures.
- Oversaw the strategic direction of the Ad Council's Internet Safety campaigns and applied knowledge to relevant efforts.
- Conceived and executed coalition of Internet safety marketers, media, government agencies, nonprofits and academics to create unified messaging around Internet safety for parents and kids.
- Establish long term communications plans for organizations by identifying and addressing key social issues and marketing trends.
- Operate as internal and external liaison between clients and pro bono advertising agencies.
- Managed training sessions for campaign staff to enhance skills and effectiveness.
Senior Campaign Director
The Advertising Council
New York, NY
09.2001 - 07.2004
Campaign Director
The Advertising Council
New York, NY
04.2001 - 09.2001
Campaign Manager
The Advertising Council
New York, NY
04.2000 - 04.2001
Account Supervisor
Lotas Minard Patton McIver
New York, NY
02.1998 - 04.2000
- Managed consumer, trade, and professional launch of Promensil and Trinovin in the US.
- Conducted consumer testing, developed strategic and creative assets, and coordinated media planning and promotional materials for effective product launches.
- Pitched and secured Lucy Peters International business, enhancing agency portfolio.
- Repositioned Waverly in consumer and trade print, launched web site, developed various PR programs to reinforce strategic message.
- Led development of corporate identity program and strategic repositioning, creating consumer and trade print ad campaigns and sales materials for Russ Berrie.
Account Executive
Lotas Minard Patton McIver
New York, NY
10.1996 - 02.1998
Account Executive
Jordan, McGrath, Case & Taylor
New York, NY
10.1995 - 10.1996
- Identified and presented business-building opportunities to enhance client growth.
- Analyzed consumer research findings to provide actionable insights for marketing initiatives.
- Monitored and analyzed competitive creative, media spending, and sales to inform strategy.
- Oversaw departmental budget management.
Assistant Account Executive
Bozell Worldwide Advertising
New York, NY
06.1994 - 10.1995
- Coordinated communication with Canadian division across media, talent, legal clearance, traffic, edits, and client requests.
- Analyzed competitive spending and trends to inform strategic recommendations on line extensions.
Education
Bachelor of Arts - School of Journalism and Mass Communication
University of Wisconsin-Madison
Madison, Wisconsin05.1994
Instituto Internacional
Madrid, Spain05.1993
Skills
- Event coordination
- Campaign management
- Fundraising strategy
- Partnership development
- Community engagement
- Strategic planning
- Problem solving
- Critical thinking
- Effective communication
- Team collaboration
- Self-direction
References
Available upon request
Phone
cell, 646-221-3515
Timeline
Mobile Arts Faciliator
ArtsWestchester
03.2022 - Current
Benefit Co-Chair
Community Center Of Northern Westchester
01.2011 - 10.2015
Vice President, Campaign Director
The Advertising Council
07.2004 - 06.2009
Senior Campaign Director
The Advertising Council
09.2001 - 07.2004
Campaign Director
The Advertising Council
04.2001 - 09.2001
Campaign Manager
The Advertising Council
04.2000 - 04.2001
Account Supervisor
Lotas Minard Patton McIver
02.1998 - 04.2000
Account Executive
Lotas Minard Patton McIver
10.1996 - 02.1998
Account Executive
Jordan, McGrath, Case & Taylor
10.1995 - 10.1996
Assistant Account Executive
Bozell Worldwide Advertising
06.1994 - 10.1995
Bachelor of Arts - School of Journalism and Mass Communication
University of Wisconsin-Madison
Instituto Internacional