Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Rebecca Sanchez

Los Angeles,CA

Summary

Innovative Digital Media Strategist with background in developing and implementing comprehensive digital marketing strategies designed to align with brand vision. Strengths include deep understanding of all social media platforms, SEO, PPC, and data analysis, ensuring optimized performance and engagement across channels. Proven track record of improving online presence for clients through innovative campaign development, effective project management and team collaboration.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Founder

Vos Cipota Media
Los Angeles, CA
08.2023 - Current
  • Built relationships with key stakeholders in industry associations to promote brand visibility.
  • Successfully enhanced visibility of culturally rich content to promote Salvadoran-American representation in mainstream media.
  • Produced high-quality video content and interviews, leveraging media partnerships to promote local and international talent.
  • Promoted Salvadoran artists, including BECCA (self), in collaboration with El Salvador Music503 and radio station Femenina503, expanding audience reach.

Independent Artist

Salvadoran Queen
Los Angeles, CA
11.2022 - Current
  • Developed and managed personal branding using social media platforms to enhance artist visibility and engagement.
  • Developed and implemented effective marketing strategies such as email campaigns, pitch decks, and venue bookings to promote live performances and releases.
  • Maintain website content and promotions to align with current branding initiatives.
  • Enhanced project development, sponsorships, scheduling, and event planning through effective collaboration with industry professionals.

Artist Manager & Social Media Strategist

Various Artists
Los Angeles, California
07.2021 - Current
  • Led branding, social media, and promotional efforts for indie-alt artist Sofya Wang, jazz/R&B singer Yancy Abril, and rap artist Starling the Kidd.
  • Coordinated tour dates and venues with artist, managers, agents and promoters.
  • Organized promotional events such as photo shoots, interviews, live performances.
  • Sourced potential sponsorships or endorsement deals for the artist.

Social Media Content Creator

USC Dímelo
Los Angeles, California
08.2023 - 08.2024
  • Spearheaded the creation of the "Sonidos and Society" series to highlight Latin culture in Los Angeles, with a focus on music and personal narratives.
  • Independently filmed and edited content using Adobe Premiere and CapCut, delivering high-quality productions on a tight schedule.
  • Played a key role in developing the content strategy for USC’s Latinx digital platform, driving community engagement and media distribution.
  • Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.

Education

Master of Science - Digital Media Management

University of Southern California
Los Angeles, CA
06-2024

Skills

  • Music Marketing & Promotion
  • Artist Development & Relations
  • Social Media Management
  • Content Strategy & Branding
  • Event Planning & Coordination
  • Video Editing (Davinci Resolve, Adobe Premiere Pro, CapCut)
  • Audience Engagement & Analytics
  • Strategic Planning

Certification

  • Member of The Recording Academy | GRAMMY U Program
  • ASCAP Member, Songtrust
  • 1520 Vision Externships: Music Business and Live Events

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

Timeline

Founder

Vos Cipota Media
08.2023 - Current

Social Media Content Creator

USC Dímelo
08.2023 - 08.2024

Independent Artist

Salvadoran Queen
11.2022 - Current

Artist Manager & Social Media Strategist

Various Artists
07.2021 - Current

Master of Science - Digital Media Management

University of Southern California

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Rebecca Sanchez