Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic

Rebecca E. Serpas

Los Angeles

Summary

Dynamic Operations Manager with extensive experience in travel management, project execution, data analytics, and cross-functional coordination. Proven ability to drive employee engagement programs and optimize processes, resulting in enhanced operational efficiency. Strong track record of enabling seamless business operations across multiple locations while spearheading technology-driven initiatives that foster innovation and growth. Committed to leveraging analytical insights and collaborative strategies to achieve organizational objectives and elevate overall performance.

Overview

17
17
years of professional experience

Work History

India Operations Manager

RSM US, LLP
Los Angeles, CA
08.2022 - Current

Travel Management

  • Lead end-to-end travel logistics for international and domestic travel to/from India, ensuring smooth coordination and compliance.
  • Designed and implemented a Smartsheet workspace to centralize tracking of all travel, approvals, itineraries, traveler status, and travel spend/costs.
  • Created reporting templates to reconcile vendor reports, capture changes, and identify India‑specific travel costs with greater accuracy.
  • Monitor travel schedules and analyze travel data to identify trends, improve planning, and reduce travel costs.
  • Provide direct support to international travelers by coordinating with local leadership, offering pre-travel guidance, and ensuring seamless arrival.
  • Collect and synthesize traveler feedback to improve processes and strengthen vendor performance.

Financial Reporting & Analytics

  • Developed and deliver a comprehensive monthly reporting package, providing stakeholders with clear insights into practice performance and progress.
  • Analyze key performance metrics and convert data into executive‑ready summaries that support strategic decision‑making.
  • Work closely with each line of business to enhance their utilization and integration. Ensure that each department remains accountable to their annual goals and drive continuous improvement year over year.
  • Implement automation and workflow improvements to reduce manual effort and increase reporting accuracy and efficiency.
  • Build data-quality controls and validation checks to minimize discrepancies and improve reliability of information.
  • Identify trends, risks, and opportunities through comparative and year‑over‑year analysis to inform operational improvements.
  • Facilitate regular conversations with stakeholders to ensure alignment on KPIs, reporting needs, and performance expectations.
  • Support ad‑hoc analytical requests and special projects by synthesizing complex data into clear, actionable insights.

Project Management

  • Led the Rotation Program initiative by defining expectations, documenting associate travel and cost structures, outlining program benefits, and establishing standardized processes to support consistent and well‑governed rotations.
  • Led cross‑functional coordination with internal departments to ensure each function became fully operational, identifying process gaps and implementing workflows that improved efficiency and alignment.
  • Utilized Smartsheet to manage project plans, track team goals, log action items, define next steps, and monitor deadlines, enabling clear visibility for stakeholders.
  • Automated weekly project follow‑up through Smartsheet workflows, reducing manual check‑ins and improving compliance with deadlines.
  • Partnered closely with senior leadership, including the Partner‑in‑Charge, to support the establishment and scaling of the India practice.
  • Facilitated project review meetings, ensuring teams were aligned on priorities, risks, and deliverables across multiple workstreams.
  • Developed standardized project documentation and tracking dashboards to improve transparency and streamline communication across departments.
  • Anticipated project risks and escalated challenges early, enabling faster decision‑making and minimizing delays.

NASC Operations Manager

RSM US, LLP
Los Angeles, CA
02.2021 - 08.2022
  • Managed a portfolio of operational and strategic initiatives, including the Fixed Assets Conversion Project and the build‑out of the RSM Delivery Center for Tax, ensuring timelines, scope, and stakeholder expectations were met.
  • Actively monitored project progress, identified deviations, and took corrective action to keep initiatives on track and aligned with business objectives.
  • Continually assessed and communicated project risks, issues, and dependencies across the portfolio; provided first‑level support to resolve blockers and maintain project momentum.
  • Developed and executed effective communication plans tailored to stakeholder and senior leadership needs, improving visibility and alignment across teams.
  • Provided leadership, coaching, and day‑to‑day guidance to operations staff to support execution, performance, and professional development.
  • Created reporting templates, trackers, and operational tools to bridge US–India access limitations and standardize processes across locations.
  • Partnered with Resource Management to review, update, and streamline processes and procedures, improving efficiency and role clarity within the Service Center.
  • Produced and maintained operational reports used by leadership, Resource Management, Talent Acquisition, and staff to support workforce planning, utilization tracking, and center-wide performance management.

Resource Manager

RSM US, LLP
Los Angeles, CA
08.2018 - Current
  • Resource Manager, Aug 2018 - Present

Centralized Scheduling Lead

Partner ESI
03.2012 - 12.2014
  • Efficiently pool and utilize internal and contracted resources nationwide to staff projects and portfolios based on variety of factors, such as SOW, fees, project site and resource location(s) to maximize profitability.
  • Tracked site-visit meetings, locations, and resource planning to maximize utilization and drive down sub-contractor fees by grouping projects within a region or market with the same assessor(s).
  • Built strong partnerships/network across the business to provide the highest levels of customer service.
  • Negotiated bids with sub-contractors to meet revenue goals per project/portfolio.
  • Held strong understanding of capabilities/skill sets, certifications, and interests of resources to ensure each project was staffed appropriately.
  • Established Staffing Desk 2012 | Partner ESI Previously handled by project managers as time allowed.

Team Assistant

Partner ESI
06.2010 - 02.2012
  • Provided executive assistance to Partners/Principals and their Project Managers; writing proposals, writing environmental desktop reports, maintaining collection reports, and staffing engagements.
  • Managed pending proposals, bids, and assisted in basic project management.
  • Worked with sub-contractors to ensure work would be submitted on time and notified the team and/or clients of any expected delays.
  • Put together various reports and marketing materials ahead of meetings and conference events.

Project Coordinator

Partner ESI
06.2009 - 06.2010
  • Responsible for processing new engagements and maintaining an accurate database.
  • Compiled draft or final reports (checking for consistency with address, project numbers, dates, etc.) and delivered on client requirements/instructions.
  • Engaged sub-contractors (providing them with report templates, lab materials, and historical documentation).
  • Maintained detailed administrative and procedural processes to improve accuracy and efficiency across all offices.
  • Trained Production Department new hires.

Education

Business & Finance

Los Angeles City College
Los Angeles, CA
01.2013

Business Management & Human Resources

El Camino College
Redondo Beach, CA
01.2010

Skills

  • Advanced skills in Microsoft Office and Dynamics
  • Data analysis and reporting
  • Experience in managing projects and resources
  • Travel and logistics management
  • Technology implementation and automation
  • Strong relationship building, coaching, and employee development skills

Affiliations

ALPFA Board Member - Los Angeles Chapter

Director of Memberships (Jan 2025 - Present)

Memberships Committee (Jan 2024-Dec 2024)

  • Increase and improve membership engagement
  • Track monthly and annual trends of growth
  • Analyze membership engagement of events
  • Coordinate 1-2 events per year; Responsible for planning, finalizing logistics, managing budget, and coordination with marketing team to promote and meet attendance requirements

Languages

Spanish
English

Timeline

India Operations Manager

RSM US, LLP
08.2022 - Current

NASC Operations Manager

RSM US, LLP
02.2021 - 08.2022

Resource Manager

RSM US, LLP
08.2018 - Current

Centralized Scheduling Lead

Partner ESI
03.2012 - 12.2014

Team Assistant

Partner ESI
06.2010 - 02.2012

Project Coordinator

Partner ESI
06.2009 - 06.2010

Business & Finance

Los Angeles City College

Business Management & Human Resources

El Camino College
Rebecca E. Serpas