REBECCA TREPTOW
Chicago,USA
Summary
Data analyst, data scientist, founder and sales lead seeking first role as Customer Success Manager. Twenty years of cross-industry experience driving revenue growth, expanding client relationships, and building market-leading brands. Hands-on AI development experience introducing valuable client features. Expert at transforming customer insights into actionable strategies. Thrives in consultative sales environments where deep product expertise creates competitive advantage.
Overview
21
21
years of professional experience
Work History
Founder and Sales Lead for own Dog Training Company
The Dog Wizard
03.2024 - 06.2025
- Sales Performance: Achieved 33% lead conversion rate generating $60k revenue through consultative selling and customer education approach
- Marketing Innovation: Designed digital and grassroots marketing programs producing highest lead volume in franchise cohort nationwide
- Customer Success: Trained 50+ clients with hands-on approach, building strong advocacy relationships and achieving top performance metrics
- Brand Building: Established market reputation through strategic positioning and exceptional customer experience delivery
- The Dog Wizard Montrose Beach, Chicago, IL | March 2024 - June 2025 (1 Year)
Senior Data Scientist Developing AI Marketing Software
Fetch
06.2018 - 09.2023
- Revenue Impact: Stabilized $90M revenue stream through mission-critical client application
- Team Leadership: Founding member of AI team that scaled from 4 to 30 employees due to effective presentations on value-creation
- Customer Education: Introduced scientific ROI measurement as branded deliverable, educating clients and cementing company reputation
- Product Innovation: Developed key-feature recommendation systems achieving 81.5% recall directly addressing client needs
- Upselling Success: Identified feature opportunities for data product enhancement leading to expanded client engagement and value realization
- Fetch, Chicago, IL | June 2018 - September 2023 (5 Years)
Onsite Director of Analytics in Promotional Marketing Firm
Catalina Marketing
04.2014 - 11.2016
- Strategic Partnership: Managed dedicated relationship with major enterprise client (Walgreen Co) worth $5M+ in annual investments
- ROI Demonstration: Delivered statistical experiments proving 3x return on client programs, strengthening contract negotiation position
- Product Development: Oversaw UAT for major digital product launch, ensuring successful client adoption and satisfaction
- Upselling Strategy: Developed segmentation strategies identifying expansion opportunities and maximizing client engagement
- Catalina Marketing, Chicago, IL | April 2014 - November 2016 (3 Years)
Manager of Digital Analytics in E-Commerce Pharmacy
Walgreen Co
10.2011 - 03.2014
- Team Building: Founded and led analytics function in fast-paced digital commerce environment, scaling team to 7 members
- Customer Insights: Generated product innovation ideas through web analytics, including proactive chat for incomplete orders
- Sales Forecasting: Delivered annual channel-level sales forecasts within 2% accuracy, supporting strategic planning and investment decisions
- Revenue Optimization: Led LTV measurement initiatives driving strategic investment in customer acquisition and retention programs
- Walgreen Co, Deerfield, IL | October 2011 - March 2014 (3 Years)
Manager of Market Planning and Research in Retail Pharmacy
Walgreen Co
07.2008 - 10.2011
- Revenue Growth: Influenced management to execute major acquisition closing $300M revenue opportunity through strategic analysis
- Executive Recognition: Recognized by CFO for outstanding contribution to organizational development and strategic initiatives
- Brand Positioning: Directed investments for Pharmacy of the Future Stores
- Walgreen Co, Deerfield, IL | July 2008 - October 2011 (3 Years)
Survey Research Analyst in Healthcare Services
Walgreens Health Services
01.2007 - 07.2008
- Customer Advocacy: Led comprehensive survey research function serving account management, sales, and marketing teams across 5 business units
- Executive Partnership: Reported directly to divisional VP, providing strategic customer insights supporting business development
- Walgreens Health Services, Deerfield, IL | January 2007 - July 2008 (2 Years)
Client Success Analyst in Consumer Marketing
Leo Burnett
02.2004 - 12.2006
- Cost Optimization: Identified $13M cost savings opportunity for major client through strategic event program analysis
- Performance Improvement: Increased event capacity utilization from 85% to 97% through policy optimization and operational efficiency
- Targeted Marketing: Deployed segmentation strategies resulting in 17% higher customer response rates and improved campaign ROI
- Leo Burnett, Chicago, IL | February 2004 - December 2006 (3 Years)
Education
BA -
Harvard College
MBA - undefined
University of Michigan
MS - Industrial Engineering
University of Michigan
Skills
- Educating
- Upselling
- Advocacy
- Product ideation
- Brand-building
- Team leadership
- Strategic thinking
- Business development
- Client engagement
- Customer acquisition
- Channel development
- Partnership building
- Optimization
- Revenue development
- Python programming
- Statistical modeling
- Predictive modeling
- SQL
- AI Development
Timeline
Founder and Sales Lead for own Dog Training Company
The Dog Wizard
03.2024 - 06.2025
Senior Data Scientist Developing AI Marketing Software
Fetch
06.2018 - 09.2023
Onsite Director of Analytics in Promotional Marketing Firm
Catalina Marketing
04.2014 - 11.2016
Manager of Digital Analytics in E-Commerce Pharmacy
Walgreen Co
10.2011 - 03.2014
Manager of Market Planning and Research in Retail Pharmacy
Walgreen Co
07.2008 - 10.2011
Survey Research Analyst in Healthcare Services
Walgreens Health Services
01.2007 - 07.2008
Client Success Analyst in Consumer Marketing
Leo Burnett
02.2004 - 12.2006
MBA - undefined
University of Michigan
MS - Industrial Engineering
University of Michigan
BA -
Harvard College
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