Reese Lavin
Winnetka,IL
Summary
Dynamic advertising major with expertise in brand strategy and consumer insights. Proven ability to drive social media engagement, enhance product development, and leverage generative AI for innovative solutions. Translates insights into impactful campaigns and brand positioning that resonate across diverse platforms.
Overview
2
2
years of professional experience
Work History
Product Development Design Intern
Visual Comfort & Co.
Shokie, IL
2026.06 - 2026.08
- Partnered cross-functionally with New Product Development managers to translate approved concepts into designer direction, review initial sketches, and prepare designs and specifications for sampling in China.
- Conducted competitive, industry, and trend research; translated insights into presentations that guided product development, pricing, assortment, and brand strategies.
- Shaped collection narrative, imagery, and launch assets for High Point Market by integrating consumer and trend insights with product development and brand positioning.
- Developed AI-assisted architectural and product imagery through material research and exact product specifications, ensuring brand and product accuracy.
- Built the strategic framework for a designer's Instagram launch, defining target audience, visual identity, tone of voice and four content pillars, and developing supporting creative assets.
Global Product Development & Manufacturing Intensive
Target Casting & Lighting
Guangzhou
2026.06 - 2026.06
- Collaborated on-site in global contract-manufacturing environment, supporting product lifecycle from design and engineering through production, quality control, and final execution.
- Participated in new-product development and quality-control teams to evaluate and refine products for production, gaining direct exposure to overseas manufacturing and cross-functional product execution.
Social Media & Campus Engagement Intern
State College
State College, PA , PA
2026.01 - 2026.05
- Planned and executed campus activations attracting 500 students, utilizing app registration to increase downloads and promote product trial.
- Drove campus adoption through targeted outreach and partnerships with student organizations and local businesses, enhancing engagement within Greek life.
- Created and tested short-form video and student interview content, analyzing platform analytics to refine audience targeting and content strategy.
Social Media Chair, Alpha Phi
Penn State University
2024.11 - 2025.11
- Led campus outreach and cross-promotional recruitment campaigns, increasing Instagram followers to over 10,000 and establishing the account as most-followed sorority at Penn State.
Education
B.A. - Advertising, Digital Media Trends and Analytics, ASL
Pennsylvania State University
University Park, PA2027-05
Skills
- Brand Strategy
- Consumer Insights
- Trend Research
- Competitive Analysis
- Integrated Campaigns
- Social Media Strategy
- Generative AI
- Data Analytics
Timeline
Product Development Design Intern
Visual Comfort & Co.
2026.06 - 2026.08
Global Product Development & Manufacturing Intensive
Target Casting & Lighting
2026.06 - 2026.06
Social Media & Campus Engagement Intern
State College
2026.01 - 2026.05
Social Media Chair, Alpha Phi
Penn State University
2024.11 - 2025.11
B.A. - Advertising, Digital Media Trends and Analytics, ASL
Pennsylvania State University