Reggie Gonzalez

Results-driven Luxury Automotive Sales Manager with extensive experience leading high-performance sales teams in the Miami market, specializing in ultra-premium vehicle transactions ranging from $200,000 to nearly $1 million per unit. Proven ability to manage and mentor a team of 10+ sales representatives, driving consistent revenue growth through consultative selling, elite client relationship management, and strategic deal structuring.

Highly proficient in industry-leading CRM and dealership platforms including Tekion, eLeads, DriveCentric, and CDK, leveraging technology to optimize lead conversion, pipeline management, and customer engagement. Skilled in overseeing the full sales cycle—from inbound inquiry to final delivery—while maintaining exceptional standards of professionalism and luxury brand experience.

Recognized for strong leadership, closing expertise, and the ability to deliver outstanding results in a competitive exotic automotive environment.

• Managed all daily operations of the Mercedes-Benz Pre-Owned Sales Department, overseeing retail performance, inventory strategy, and customer satisfaction in a luxury dealership environment.
• Led and mentored a team of sales consultants, providing coaching on product knowledge, closing techniques, and customer engagement to consistently exceed monthly sales and gross profit goals.
• Conducted accurate vehicle appraisals and trade evaluations, utilizing market data, vehicle history, and reconditioning costs to maximize profitability and ensure competitive acquisition pricing.
• Directed pre-owned inventory lifecycle from acquisition through retail sale, optimizing inventory turn, pricing strategy, and merchandising to align with current market conditions.
• Oversaw wholesale operations, including auction sourcing, trade disposal, and wholesale-to-retail decision-making to maintain healthy inventory levels and reduce aging units.
• Collaborated with service and reconditioning teams to ensure timely vehicle readiness, controlling costs and improving frontline inventory availability.
• Utilized dealership CRM and desking platforms including Tekion, eLeads, DriveCentric, and CDK to track sales pipeline performance, improve lead conversion, and streamline workflow efficiency.
• Partnered with finance and management teams to structure profitable deals, maintain compliance standards, and deliver a premium Mercedes-Benz customer experience.
• Maintained strong relationships with repeat clients, wholesalers, and auction networks to support continued growth in both retail and wholesale channels.

• Led and mentored Marines as a Corporal (NCO) and 0311 Infantry Rifleman in tactical and operational environments during training exercises and deployment rotations.
• Supervised fire team-sized element, enhancing discipline and accountability while ensuring operational readiness for combat missions.
• Conducted infantry missions including mounted and dismounted patrols, perimeter security, tactical movements, and defensive operations.
• Trained junior Marines in core infantry skills such as weapons handling, land navigation, combat drills, and squad-level coordination.
• Maintained accountability and operational readiness of assigned weapons systems, sensitive gear, and mission-critical equipment.
• Executed orders within chain of command, demonstrating sound judgment and adaptability under pressure to achieve mission objectives.
• Contributed to unit success through consistent performance and attention to detail, upholding Marine Corps standards during field and deployed operations.

• Closed high-value pharmaceutical and medical solution deals with healthcare providers throughout the Orlando market, generating strong gross revenue and consistent account growth.
• Developed and maintained strategic partnerships with rehab centers, outpatient clinics, and hospital-affiliated organizations to enhance service delivery and patient outcomes.
• Managed full-cycle sales process, driving prospecting, presentations, negotiation, and contract execution for high-ticket healthcare offerings, resulting in increased market share.
• Worked closely with clinical and operational teams to ensure solutions aligned with patient care goals and facility needs.
• Consistently exceeded performance benchmarks through relationship-based selling and disciplined pipeline management.
• Established reputation as trusted advisor to healthcare stakeholders, fostering long-term retention and repeat business through relationship-building.

• Closed high-ticket vacation ownership and foreclosure investment transactions, consistently meeting weekly and monthly sales production goals.
• Drove top-line revenue growth through disciplined prospecting, consistent follow-up, and high closing ratios, reinforcing sales effectiveness.
• Managed the full sales process from initial inquiry through negotiation, paperwork completion, and closing coordination.
• Conducted floor and phone-based presentations to qualified buyers, effectively converting warm leads into signed contracts.
• Cultivated relationships with real estate investors and buyers pursuing distressed property opportunities in Orlando market, enhancing client loyalty and repeat business.
• Leveraged client management tools like ACT!, GoldMine, and Outlook to track prospects, schedule follow-ups, and sustain an active sales pipeline, improving lead conversion.
• Collaborated with internal management, title services, and financing contacts to ensure smooth transaction execution and customer satisfaction.
• Developed expertise in objection handling, value-based selling, and high-pressure closing environments.