Regina Hemmele
Mesa,Arizona
Summary
Results-driven retail professional with more than 40 years of experience at Bashas' including over 20 plus years as a Category Manager, overseeing more than $50 million in annual sales across multiple categories and departments. Known for strategic product planning, vendor negotiation and data-driven decision to consistently improved profitability and shopper engagement. Now seeking to transition into a business manager role leveraging my deep category management insights to drive manufacture and brand growth within the supermarket industry.
Overview
29
29
years of professional experience
Work History
Category Manager
Bashas" LLC, Arizona
01.2004 - Current
- Analyzed market trends to optimize product assortment and maximized category performance.
- Implemented feedback from leadership to improve category strategies and execution.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Collaborated with cross-functional teams to develop best in class schematics that effectively increased category sales.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Enhanced supplier relationships through regular communication and collaborative problem-solving efforts.
- Fostered positive work atmosphere by acting and communicating collaboratively.
- Benchmarked category performance against industry standards, identifying areas for improvement.
- Established strong rapport with suppliers, leading to favorable contract terms and better access to exclusive products or promotions.
- Collaborated with suppliers to negotiate terms, ensuring favorable agreements and cost-effective procurement.
GM Specialist
Bashas' Markets
01.1997 - 12.2003
- Created and executed HBC and Nonfood store merchandising planners and strategies across multiple product lines.
- Partnered with operations teams to ensure consistency of retail standards.
- Executed the set up of HBC and General Merchandise departments in new stores and store remodels.
- Trained new HBC and General Merchandise Clerks for our Food City Division.
- Responsible for selecting Health and Beauty Care and or Nonfood items for our weekly Food City ad.
Education
High School Diploma -
Mountain View High School
Mesa, AZ05.1983
Skills
- Data analytics
- Category development
- Supplier relationship management
- Promotional planning
- Supplier contracts
Timeline
Category Manager
Bashas" LLC, Arizona
01.2004 - Current
GM Specialist
Bashas' Markets
01.1997 - 12.2003
High School Diploma -
Mountain View High School