Reginald Pittman
Clayton,NC
Summary
Accomplished Senior Customer Retail Manager with over a decade of experience in sales and relationship management. Specializes in negotiating deals and executing strategic plans that have consistently exceeded revenue targets and enhanced brand visibility in competitive markets.
Overview
20
20
years of professional experience
Work History
Sr. Customer Retail Manager
Kraft Heinz
Clayton NC
05.2021 - Current
- Presented all Sales promotion deals and new items to retailers.
- Worked with the CSMs on strategic planning for customers to help with ads. I was given a budget to achieve this.
- Became the top vendor in the Southeast by creating positive relationships with customers and working with CSM to create great deals to increase revenue.
- Shared best practice methods for handling various aspects of sales, complicated issues, and difficult customers with fellow employees.
- Worked as a liaison between CSMs, distribution center, and retailer to cultivate flow of business and to get deals done.
- I was instrumental in putting together food shows from beginning to end. Also, I worked with the Customer Sales Management to create deals that would increase sales at the food show. Example, the food show revenue grew each year from 2017 to 2021 with a peak of over $2 million in revenue
- Established Joint Business Plans with customers.
- Executed sales and shelving principles to achieve and surpass revenue and distribution targets for the closing of voids, distribution of new items, and must carry items.
- Audited pricing to make sure that prices were aligned with pricing agreement.
- Sold in displays, racks, and truckloads to increase incremental revenue and sales.
Customer Retail Manager
Kraft Heinz
Clayton NC
07.2013 - 05.2021
- Developed promotional strategies to increase sales and improve brand visibility in-store by positioning of displays and POS. This included the building of the displays.
- Worked with CSMs on strategies to increase incremental sales. I was given a budget to do so. I I worked with the retailers and SpartanNash to create incremental deals for the customers. Incremental sales increased by 10%.
- Built relationships with the retailers and distribution center to gain trust.
- Audited pricing to make sure items are in compliance to pricing agreement.
- Executed Sales and shelving strategies to increase revenue and distribution which led to increase of closing of 80% of the voids in my accounts.
Sales
Pepsi Bottling Ventures LLC
Garner, NC
09.2005 - 07.2013
- Developed and maintained courteous and effective working relationships with stores.
- Ordered products and managed backstock to ensure there were low amount of out of stocks.
- Merchandised and rotated product to make sure product was in date and fresh.
- Performed one on one sales and negotiated with store managers for displays and extra inventory.
- Checked pricing daily and made sure no shelf space was not taken
- Built, maintained, and removed themed displays that were sold in by Key Account Representative. Also, communicated with the Key Account Representative about status of pricing and displays.
Education
Bachelor of Science - Finance
North Carolina Central University
Durham, North Carolina, NCMBA - Finance
Strayer University
Herndon, VASkills
- Relationship Management and Negotiations
- Leadership Skills
- Analytical Skills
- Technical Proficiency
- Action Oriented Skills
- Independent Skills
- Strategic Planning Skills
Timeline
Sr. Customer Retail Manager
Kraft Heinz
05.2021 - Current
Customer Retail Manager
Kraft Heinz
07.2013 - 05.2021
Sales
Pepsi Bottling Ventures LLC
09.2005 - 07.2013
Bachelor of Science - Finance
North Carolina Central University
MBA - Finance
Strayer University