Reginalynn Terrasas
San Jose,CA
Summary
Results-oriented Retail Leader with expertise in team leadership, sales growth, and streamlined store operations. Proven ability to develop talent and enhance performance through effective coaching and engagement. Strong background in merchandising and KPI execution, fostering high-performing teams through clear accountability and recognition.
Overview
7
7
years of professional experience
Work History
On Field Captain
Dicks Sporting Goods
Sunnyvale, California
06.2026 - Current
- Lead daily sales-floor execution and direct teammates based on business priorities and Athlete traffic.
- Coach and develop teammates to improve performance, selling behaviors, product knowledge, and Athlete experience.
- Drive sales and key performance indicators including loyalty, credit, attachment, and company initiatives.
- Oversee merchandising, replenishment, pricing, recovery, and visual standards throughout the sales floor.
- Delegate workload, establish daily priorities, and hold teammates accountable for execution and results.
- Partner with store leadership on staffing, payroll, talent development, and overall store operations.
- Serve as Leader on Duty, supporting opening/closing procedures, escalations, safety, and loss prevention.
Softlines ASM
Dicks Sporting Goods
Sunnyvale, CA
07.2024 - 06.2026
- Lead daily operations for apparel and softlines while supporting overall store sales, service, and operational performance.
- Drive key performance indicators including sales, loyalty, credit, attachment, and other company initiatives.
- Oversee merchandising, replenishment, pricing, signing, recovery, and visual presentation to maintain company standards.
- Coach, train, and develop teammates to improve selling behaviors, product knowledge, productivity, and customer experience.
- Manage daily workload, delegate responsibilities, and ensure proper staffing based on business needs and customer traffic.
- Analyze business trends and department performance to identify opportunities and adjust priorities.
- Support recruiting, interviewing, onboarding, performance reviews, and succession planning.
- Provide ongoing performance feedback and hold teammates accountable to attendance, productivity, service, and company expectations.
- Partner with store leadership to execute seasonal transitions, promotional sets, product launches, and operational initiatives.
- Serve as Leader on Duty, supporting opening and closing procedures, customer escalations, safety, loss prevention, and overall store execution.
- Assist with scheduling and payroll management while maintaining appropriate floor coverage.
- Build a positive, high-performing team culture focused on accountability, development, and delivering an exceptional Athlete experience.
Apparel teammate
Dicks Sporting Goods
Bakersfield, California
08.2019 - 06.2024
Education
Highland High School
Bakersfield, CASome College - Child Development
Bakersfield College
Bakersfield, CASkills
- Sales & KPI Management
- Store Operations
- Team Leadership & Development
- Coaching & Performance Management
- Training
- Recruiting & Interviewing
- Inventory Management & Replenishment
- Merchandising & Visual Standards
- Loss Prevention & Safety Compliance
- Customer experience
- Strategic Planning & Prioritization
- Cross-Functional Leadership
- Problem Solving
- Time Management
- Adaptability
- Accountability
- Conflict Resolution
- Communication
Timeline
On Field Captain
Dicks Sporting Goods
06.2026 - Current
Softlines ASM
Dicks Sporting Goods
07.2024 - 06.2026
Apparel teammate
Dicks Sporting Goods
08.2019 - 06.2024
Highland High School
Some College - Child Development
Bakersfield College