Regina Toney

Highly accomplished and innovative Marketing Director with a proven track record of driving successful marketing initiatives within the fireworks industry. Currently reporting directly to the CEO, I have consistently delivered exceptional results and contributed to the growth and profitability of Area 51 Fireworks. With a keen eye for creativity and a passion for captivating audiences, I have actively propelled the brand to new heights.

Key Achievements:

• Developed and executed a comprehensive marketing strategy that increased overall sales by 25% year-over-year, resulting in significant revenue growth for Area 51 Fireworks.
• Manage a $500,000 budget for traditional/digital marketing & advertising.
• Leveraged rewards program to build a customer database of over 10K in 4 months.
• Increased brand awareness through the creation and management of social media channels, boosting social media engagement by 87%.
• Implemented 5 five-star review conversions utilizing incentives to improve customer-submitted Google reviews with a 98% success rate.

• Created content with SEO keywords drawn from Google Analytics.
• Analyzed conversion and bounce rates to measure success of content.
• Implemented strategies and tactics to grow followers on social media channels.
• Coordinated with marketing and design teams to illustrate articles.
• Utilized digital publishing platforms to prepare well-structured drafts.
• Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
• Regularly contribute to the production of social media content for the magazine on multiple platforms.
• Create engaging graphics for social media and newsletter resulting in a 15% increase in readership.

• Conducted research to determine current benchmark trends and audience preferencess.etion while managing 5 digital profiles.
• Conducted research to determine current benchmark trends and audience preferences resulting in 25% customer retention.
• Wrote 25 engaging and successful press releases to control information and public opinion.
• Conducted media training for company executives and business leaders.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Drafted speeches for company executives and advised on media talking points.

SEIU (Service Employees International Union), Local 1107

As a highly skilled communicator, I committed to advancing SEIU's mission by amplifying the voices of workers, mobilizing communities, and shaping public perception. Fueled with a passion for social justice and labor advocacy I have utilized my skillset to positively shape public perception, and communicate SEIU's mission of positive change for workers.

Key Achievements:

• Acted as a media correspondent through social media, press releases, and email campaigns.
• Increased member retention by 30% through email marketing of member benefits statements.
• Developed and implement comprehensive communication plans to effectively convey SEIU Local 1107's key messages to internal and external audiences.
• Created social media content across multiple platforms according to content calendars and promotion schedules to increase SEIU's brand awareness.
• Maintained corporate website via WordPress
• Copyedited, proofread, and revised company advertisements, print materials, and press releases before dispersal.
• Successfully organized and promoted community outreach events, leading to a substantial increase in brand awareness and fostering valuable relationships with members.