Reid Brown
Fairfax,VA
Summary
Driven Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Demonstrates flexibility and teamwork to enhance brand awareness and align with broader company needs to ensure results. Achieves consistent success with an eye for detail and proactive campaign tracking.
Overview
6
6
years of professional experience
Work History
MARKETING ENABLEMENT SPECIALIST
GOLFZON AMERICA
Chantilly, Virginia
05.2025 - Current
- Coordinated cross-team marketing initiatives at GOLFZON Range and Leadbetter Academy, enhancing collaboration and alignment.
- Contributed to company-wide rebranding efforts, refining branding, messaging, and market positioning.
- Developed engaging content for newsletters and promotional emails, increasing audience engagement and awareness.
- Developed digital and physical marketing assets for golf product launches, events, paid advertisements and partnerships
DIGITAL MARKETING SPECIALIST
CONSERVATIVE CONNECTOR
04.2022 - 05.2025
- Managed email copy for over 50 clients, editing and deploying across lists to optimize engagement and ensure timely delivery
- Tracked donation amounts and acquisitions, sending weekly emails to enhance targeting for future campaigns
- Integrated AI for content and list customization, employing A/B testing on copy and subject lines to refine email strategy
DIGITAL AND SOCIAL MEDIA ASSOCIATE DIRECTOR
GINGRICH 360
Arlington, Virginia
08.2020 - 12.2021
- Created and edited graphics, audio promos, and social media posts to enhance engagement for weekly podcasts and news stories.
- Led transition to new company website, overseeing content posting, site design, SEO best practices, and e-commerce shop expansion.
- Managed Facebook, YouTube, and Twitter content to ensure consistent company messaging across platforms.
Education
Master of Arts - Literature, Culture, & Technology
American University
Washington, DC12-2022
Bachelor of Arts - English
University of Virginia
Charlottesville, VA05-2020
Skills
- Salesforce Marketing Cloud
- Search Engine Optimization (SEO)
- Social Media Management
- Iterable
- Klaviyo
- Hubspot
- Brightspot CMS
- Wordpress
- Adobe Creative Suite
- Canva
- HTML Programming
- Semrush
- Airtable
Websites
Timeline
MARKETING ENABLEMENT SPECIALIST
GOLFZON AMERICA
05.2025 - Current
DIGITAL MARKETING SPECIALIST
CONSERVATIVE CONNECTOR
04.2022 - 05.2025
DIGITAL AND SOCIAL MEDIA ASSOCIATE DIRECTOR
GINGRICH 360
08.2020 - 12.2021
Master of Arts - Literature, Culture, & Technology
American University
Bachelor of Arts - English
University of Virginia