Reid Manderano
Fairfax,VA
Summary
Outgoing, responsible, hard-working self-starter with strong interpersonal and communication skills with an aptitude for networking and sales. Team player that models a proactive and enthusiastic attitude. Sports enthusiast and podcast creator with a passion for basketball and football.
Overview
8
8
years of professional experience
Work History
Email Marketing Coordinator
AARP
Washington, DC
06.2023 - Current
- Track and analyze email performance data, including unique visitors, click rates, and page views, for membership of 10 million to produce optimum email content lineups and increase readership
- Assisted in the successful implementation of Adobe Experience Manager (AEM) to deliver personalized experiences and tailor content for AARP's high volume reader lists
- Manage the build, QA, and proofing of over 300 emails in the AEM system for a subscriber list ranging from 900k to 10 million
- Spoke to over 150 members of AARP as a participant in a panel focusing on the benefits of AEM
- Created and published multiple technical training documents advising on best practices for using AEM
- These documents are now used by all levels of management across the enterprise
- Implement and continuously oversee AB testing within audience groupings ranging from 300K to 3.1 million members to increase engagement from low click rate groups while enlarging overall audience size
- Collaborate in development and implementation of Tableau dashboards to cleanse data extracted from Salesforce Cloud and Adobe Analytics for in depth analysis gaining valuable insights to enhance the customer journey
- Train and mentor colleagues on AEM software to improve outcomes and optimize software performance
- Strategize on content creation, assist with copywriting and sourcing appropriate images and graphics
- Frequently communicate as a first point of contact with external agencies and internal partners via JIRA on technical issues regarding our emails and data systems
Digital Marketing Intern
AARP
Washington, DC
05.2022 - 05.2023
Shift Leader
Jersey Mike's
Ridgewood, NJ
12.2016 - 08.2020
- Supervised daily operations and serviced customers with a welcoming and cordial attitude
Education
Bachelor of Science - Business
George Mason University
Fairfax, VA05.2023
Skills
- Tableau
- Adobe Experience Manager
- JIRA
- Google Docs
- Google Sheets
- Google Slides
- Microsoft Office Suite
- WordPress
- Garage Band
- FL Studio
- LMMS
- Access
Skills - Computerandsocialmedia
- Tableau
- Adobe Experience Manager
- JIRA
- Google Docs
- Google Sheets
- Google Slides
- Microsoft Office Suite
- WordPress
- Garage Band
- FL Studio
- LMMS
- Access
Activities
- Sports Bits Podcast, Creator and Commentator, 01/21, 03/22, Creator, developer, and on-air host of weekly basketball podcast discussing and evaluating NBA stats, team highlights, player performance, and league events., Promote episodes on Instagram and Twitter and created sportsbitspod.wordpress.com in WordPress.
- Theta Chi Fraternity, 09/19, 05/23, Executive Council Secretary - recorded weekly meeting minutes, maintained rosters, and events calendar., Sports Chair - register participants for weekly games and distribute schedules.
Timeline
Email Marketing Coordinator
AARP
06.2023 - Current
Digital Marketing Intern
AARP
05.2022 - 05.2023
Shift Leader
Jersey Mike's
12.2016 - 08.2020
Bachelor of Science - Business
George Mason University
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