Rekha Sanil
Plano
Summary
Dynamic sales and marketing professional with over 5 years of proven track record in driving growth and managing client relationships. Proficient in effectively communicating with clients, cross-functional teams, and C-Suite to solve business problems and deliver results. Passionate about enhancing customer experience using digital technologies.
Overview
13
13
years of professional experience
Work History
Content Writer and Social Media Strategist
Prodapt Solutions
07.2021 - 09.2022
- Developed content for company website, ensuring alignment with the brand image and messaging.
- Collaborated with product owners to develop tailored client solutions, including case studies, technical presentations, and promotional materials, maintaining consistency with client needs and business objectives.
- Developed a comprehensive social media strategy across LinkedIn, Twitter and Facebook, resulting in a 25% increase in followers and 45% increase in engagement.
- Published internal communication emails, newsletters, memos etc, ensuring the messages are simple and align 100% with company culture.
- Ensured the content published by the team is top notch by performing thorough quality checks for originality, accuracy, SEO optimization, brand consistency, grammar etc.
- Planned for the company's C-Suite participation in the global summit TM Forum DTW, coordinating with internal and external teams, managing the budget and ensuring that timelines are adhered to.
Team Lead - Business Development
BigFDay
02.2016 - 12.2020
- Managed an effective sales pipeline, driving YoY revenue growth by 10% using consultative selling techniques.
- Mentored a team of 3 sales professionals, fostering a high-performance culture.
- Implemented a systematic sales process to improve the quality and productivity of the team while ensuring seamless customer experiences.
- Served customers with knowledgeable, and friendly support at every stage of the sales process.
- Established strong client relationships through effective communication and quick response, resulting in increased revenue and repeat business.
- Monitored industry trends and competitors to identify growth opportunities and create tailored sales strategies.
Sales Associate
Wizcore Technologies
03.2010 - 06.2013
- Achieved 100% monthly sales target through proactive lead generation and client engagement
- Developed persuasive sales techniques to convert inquiries into closed deals, boosting company profits.
- Conducted market research to identify customer trends and competitor offerings, which decreased the average closing times from 4 weeks to 1 week.
- Collaborated with the marketing team to develop successful promotional campaigns.
Education
MBA - Marketing
London School of Commerce
London, UKBachelor of Science - Chemical Technology
MUICT
Mumbai, IndiaSkills
- Customer acquisition and retention
- Relationship building
- Customer service
- Social media management
- Content strategy
- Web analytics
Tools and Technologies
Analytics: Microsoft Excel, Google Analytics, Semrush, Ahrefs
Project management: Asana, Trello, Microsoft Project
CRM: Zoho, Hubspot
,
Timeline
Content Writer and Social Media Strategist
Prodapt Solutions
07.2021 - 09.2022
Team Lead - Business Development
BigFDay
02.2016 - 12.2020
Sales Associate
Wizcore Technologies
03.2010 - 06.2013
MBA - Marketing
London School of Commerce
Bachelor of Science - Chemical Technology
MUICT
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