REMELIZA A. del ROSARIO
Executive Sales Director
Mililani,HI
Summary
Results-driven sales professional with 25 years in sales management and team leadership. Specializes in consultative selling, marketing strategy, and relationship management in service-oriented sectors. Recent certification in property management and experience as activity director support effective family engagement and successful occupancy rate attainment in assisted living settings.
Overview
1
1
Language
3
3
Certifications
16
16
years of professional experience
Work History
Resident Manager
Touchstone Properties
01.2025 - Current
- Spearheaded leasing and occupancy initiatives, significantly reducing vacancy rates through proactive tenant retention strategies, personalized engagement, and responsive issue resolution.
- Conducted property tours, managed move-ins/outs, and built strong relationships with residents and families—skills directly transferable to guiding families through assisted living decisions.
- Led maintenance and vendor teams while overseeing daily operations, ensuring exceptional resident experience and community satisfaction.
- Organized community engagement events to strengthen resident connections and enhance property reputation.
- Managed full operations for a high-rise condominium, including resident communications, capital improvements, and vendor coordination to maintain high service standards.
- Directed hiring, staff training, and weekly development huddles, fostering a high-performance team culture.
- Handled resident concerns with empathy and professionalism while ensuring regulatory compliance and positive outcomes.
Resident Manager
Fairway Gardens
01.2023 - 01.2025
- Managed full operations for a high-rise condominium, including resident communications, capital improvements, and vendor coordination to maintain high service standards.
- Directed hiring, staff training, and weekly development huddles, fostering a high-performance team culture.
- Handled resident concerns with empathy and professionalism while ensuring regulatory compliance and positive outcomes.
Account Executive
KITV4
01.2022 - 01.2024
- Drove B2B sales of digital and television advertising solutions, creating customized marketing proposals and managing the full sales cycle through CRM tools.
- Collaborated with internal teams to deliver successful client campaigns, resulting in strong client retention and repeat business.
- Excelled in consultative selling, needs analysis, and relationship building with decision-makers.
Regional Sales Manager
Anytime Fitness
01.2019 - 01.2022
- Led regional sales operations and a sales team to consistently exceed membership and revenue goals through targeted strategies and performance coaching.
- Conducted sales training, performance reviews, and motivational initiatives that improved team productivity and closing ratios.
- Strengthened client relationships and implemented new market penetration strategies that expanded the customer base.
Business Owner
Startfitness Hawaii
01.2017 - 01.2019
- Founded and successfully operated a fitness business, managing all aspects of sales, marketing, operations, and financial performance.
- Developed brand identity, executed marketing campaigns, and delivered exceptional customer service that drove membership growth and profitability.
- Built and trained staff on sales processes and customer experience standards.
Activity Director
Hawaii Kai Retirement Homes
01.2010 - 01.2012
- Designed, coordinated, and led engaging activities and programs for senior residents to promote physical, mental, and social well-being.
- Built strong relationships with residents and families, enhancing community satisfaction and supporting positive resident experiences.
- Collaborated with management and staff to align activities with overall community goals and resident needs.
Education
Bachelor of Arts - Exercise Science
Colorado State University
06.1995
Skills
Sales Leadership & Team Development
Consultative Selling & Closing
Marketing & Lead Generation
Client/Family Relationship Management
Revenue Growth & Target Achievement
CRM & Sales Pipeline Management
Community Outreach & Referral Networks
Senior Resident Engagement & Activities
Budgeting & Financial Reporting
Yardi Microsoft Office Suite Adobe
Certification
Property Management Certificate – IAP Career College, July 2024
Timeline
Resident Manager
Touchstone Properties
01.2025 - Current
Resident Manager
Fairway Gardens
01.2023 - 01.2025
Account Executive
KITV4
01.2022 - 01.2024
Regional Sales Manager
Anytime Fitness
01.2019 - 01.2022
Business Owner
Startfitness Hawaii
01.2017 - 01.2019
Activity Director
Hawaii Kai Retirement Homes
01.2010 - 01.2012
Bachelor of Arts - Exercise Science
Colorado State University