Renata Shulevich
Holmdel,NJ
Summary
Dynamic retail and operations executive with over 15 years of experience leading high-performing teams and scaling multi-market organizations to achieve exceptional customer satisfaction. Expertise in optimizing complex operational processes and fostering cross-functional collaboration across IT, commercial, marketing, design and construction, and retail sectors. Proven ability to drive strategic initiatives that enhance efficiency and elevate the overall customer experience. Committed to delivering innovative solutions that align with organizational goals and promote sustainable growth.
Overview
18
18
years of professional experience
Work History
Senior Director, Retail Experience
Fanduel
09.2024 - Current
- Lead all Retail teams -IT, Commercial, Marketing, Operations and Design & Construction – drive alignment, organizational effectiveness, operational efficiency and improved customer experience.
- Develop, mentor, and performance manage 22 direct reports and 150+ retail team members, improving internal mobility and succession planning.
- Improved team morale and organizational culture, receiving over 90% in employee surveys, through regular in-person summits, open-door policy ways of working and continuously providing feedback to team members
- Implement a new retail experience journey that incorporated a scalable and measurable customer experience, achieving over 90 in secret shop scores.
Senior Director, Regional Operations
Fanduel
01.2021 - 09.2024
- Designed and executed regional operations strategy, leading successful launches in Cincinnati, DC, and Puerto Rico.
- Identify high performers and rebuild team structures to improve in which ways they support retail locations.
- Improved customer experience, increase (+85%) in secret shop scores by implementing updated customer journey workshops
- Successfully drive cross functional projects including new locations, lounges and operational projects.
Director of Regional Operations
Gucci
07.2016 - 09.2020
- Scaled regional operations team across US, Canada, and LATAM to support business growth.
- Hire, train, develop and coach regional managers, operations managers and store managers.
- Oversaw expansion of retail footprint—including new openings, relocations, and popups.
- Led supply chain optimization projects improving stock productivity and inventory availability; decreasing customer wait time to under a minute.
- Drive post Covid re-openings throughout 100 locations and being first to open in all major markets.
Regional Operations Manager
Fendi
04.2013 - 06.2018
- Led regional expansion and operational strategies across all retail locations, delivering consistent sales growth.
- Directed sales development initiatives, aligning retail execution with brand standards.
- Exceed sales targets YoY by 10→15%.
- Drive sales growth through infield training and timely follow up on action plans.
- Collaborate with Finance and Merchandising to strategize on market growth.
Internal Control Manager
Fendi
09.2010 - 04.2013
- Collaborate with Finance and Merchandising to strategize on market growth.
- Responsible for sales audit, internal control and inventory management for US, Canada and Mexico.
- Managed Junior analyst and VIE program.
Senior Internal Control Analyst
Fendi
05.2008 - 09.2010
- Achieved below provision (<.2%) inventory results for US.
- Managed audits to reduce risk and liability exposure.
- Responsible for sales audit, internal control and inventory management for US, Canada and Mexico.
Education
Master of Arts - Industrial Psychology
Brooklyn College
Brooklyn, NYBBA - Finance
Pace University
New York, NYSkills
- Retail Strategy
- Pipeline Development
- Change Management
- P&L Ownership
- Collaborative leadership
- Innovation Management
- Culture Transformation
Timeline
Senior Director, Retail Experience
Fanduel
09.2024 - Current
Senior Director, Regional Operations
Fanduel
01.2021 - 09.2024
Director of Regional Operations
Gucci
07.2016 - 09.2020
Regional Operations Manager
Fendi
04.2013 - 06.2018
Internal Control Manager
Fendi
09.2010 - 04.2013
Senior Internal Control Analyst
Fendi
05.2008 - 09.2010
Master of Arts - Industrial Psychology
Brooklyn College
BBA - Finance
Pace University