Rene Mattingly
Louisville,KY
Summary
Results-driven Digital Marketing Manager with a strong background in brand development and execution of high-impact marketing campaigns in the B2B SaaS sector. Demonstrated expertise in project management, product support and team leadership, cultivating collaboration to achieve significant business growth. Proficient in content creation and data analysis, leveraging insights to inform strategic decisions.
Overview
11
11
years of professional experience
Work History
Digital Marketing Manager
Hogan Lovells
Louisville, KY
09.2019 - Current
- Demonstrated growth by transitioning from analyst through specialist to current manager position.
- Supervise quality checks to uncover irregularities and failures.
- Provide technical support during product launches or other special events.
- Monitor campaign results using comprehensive reporting tools.
- Enhance landing pages for better search engine rankings.
- Support the business with the creation and maintenance of cross-border guides.
- Identify and report discrepancies discovered in system functionalities.
- Migrate content authored by Partners to our dedicated leadership site.
Brand Manager
Pruvit Ventures
Louisville, KY
07.2017 - 09.2019
- Directed internal teams on how best to represent the brand in communications, both internally and externally with partners and customers.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Implemented customer loyalty programs that increased repeat business.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
Tier 1 Technical Support Representative
Intrado
Louisville, KY
01.2014 - 07.2017
- Performed routine maintenance and software updates on support tools and customer systems.
- Conducted remote diagnostics to identify and solve technical problems.
- Developed and delivered training sessions to customers on how to use products more effectively.
- Documented all customer interactions and resolutions in the ticketing system for future reference and reporting.
- Provided technical support and troubleshooting services to end-users experiencing hardware and software issues.
- Used remote login tools to assist clients with technical and product questions.
Education
Bachelor of Arts - Communications
University of Louisville
Louisville, KY05-2013
Skills
- Project management
- Product support
- Brand development
- Team leadership
- Email marketing campaigns
- Digital marketing
Other Experience
Cultured Cheese Shop | Louisville KY
Social Media Manager
2020 - present
_____________________
Kennys Farmhouse Cheese | Louisville KY
Social Media Manager
2023 - present
Timeline
Digital Marketing Manager
Hogan Lovells
09.2019 - Current
Brand Manager
Pruvit Ventures
07.2017 - 09.2019
Tier 1 Technical Support Representative
Intrado
01.2014 - 07.2017
Bachelor of Arts - Communications
University of Louisville
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