Renee Bean
Burlington,VT
Summary
Relationship-oriented marketing professional with twelve years of achievements across diverse industries. Thrives working in content creation, project management, and strategic planning, complemented by strong interpersonal skills. Special interest in client relationship management, conflict resolution, and client satisfaction.
Overview
11
11
years of professional experience
Work History
Lead Class Coordinator
Biosona LLC
07.2023 - Current
- Planning all classes in the Biofield Tuning school, including scheduling and staffing, as well as venue coordination and materials for in-person classes
- Providing student support at all stages of education
- Contributing to the review revision of internal and outward-facing policies, as well as the systems and processes being used in the Biofield Tuning school
Marketing Events Manager & PR Specialist
One Day In July
07.2020 - 03.2023
- Built One Day In July's events program from the ground up, establishing standards for financial advisor-led events, including optimal tools and applications to be used
- Created annual plans based on quarterly and yearly goals and strategies for the marketing events program as well as public relations efforts
- Tested financial education event formats and evaluated, tracked, and reported the success of each event based on lead generation and conversion rates
- Planned all details of multiple events at one time, prioritizing logistics and order of operations, as well as copywriting and advertising for each event
- Generated more than 4,000 prospects, converting 19 high net-worth leads to clients in an industry that values the marketing spend per client at $3,000-$8,000 per client
- Assisted in-house software engineering team in honing in on valuable tools for tracking event data
- Led quarterly PR efforts and outreach, sharing company news and seeking out television and radio interviews for the CEO
Sales & Marketing Assistant
Front Porch Forum
09.2017 - 06.2020
- Managed advertiser accounts for the ad sales team including ad content and placement, ad copywriting assistance, invoicing, and related communications
- Provided detailed metrics and insights for advertisers on the success of their ad campaigns
- Performed QA testing of internal custom-made software
- Prioritized and managed incoming requests from businesses using tech and customer service skills
- Assisted marketing manager in planning and executing the content schedule and copywriting, lead generation, and media requests as well as business partnerships and the bi-annual fundraising campaign.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
Marketing Assistant
Yampu Tours
04.2016 - 09.2017
- Managed VIP rewards program, client testimonials and newsletter sign-ups using CRM
- Content strategy and execution including copywriting for social media content, advertising, budgeting and analytics; blog content, media outreach, website copywriting and SEO and PPC keywords
- Created newsletters for client base with graphics and creative copy on specific travel destinations as well as for specific Tour Designers.
Marketing Associate
Celia Vine Marketing
06.2015 - 03.2016
- Composed writing pieces including email campaigns, social media content, blogs, and contributed articles, press releases, and website copy, entering in designated CMS
- Designed digital ads, white papers, and direct mail pieces using Adobe Photoshop
Education
Bachelor of Science - Public Relations
State University of New York
Plattsburgh, NY12.2014
Skills
- Content Management
- Copywriting
- Collateral Design
- Project Management
- Customer Service
- Research
- Analytics Reporting
- Strategic Analyses
- Microsoft Office Suite
- WordPress/Drupal
- Cision Point/Meltwater News
- Hubspot & CRM Software
- Adobe Creative Suite
- Email Marketing Software
- Ability to quickly learn custom software
Timeline
Lead Class Coordinator
Biosona LLC
07.2023 - Current
Marketing Events Manager & PR Specialist
One Day In July
07.2020 - 03.2023
Sales & Marketing Assistant
Front Porch Forum
09.2017 - 06.2020
Marketing Assistant
Yampu Tours
04.2016 - 09.2017
Marketing Associate
Celia Vine Marketing
06.2015 - 03.2016
Bachelor of Science - Public Relations
State University of New York
Interests
I am a Martial arts competitor, horseback rider, and lover of the outdoors. As a competitive boxer, kickboxer, and equestrian, I have developed a high level of discipline and tenacity, as well as passion. When something becomes challenging I don't give up, but work to solve problems with patience and forward momentum. In my free time I also enjoy hiking in the Adirondacks, spending time with animals, and cooking.