RENEE MORTON
Sanford,FL
Summary
Results-driven social media and marketing professional with a strong background in content strategy, audience growth, and digital storytelling. Skilled at leveraging analytics to drive engagement, optimize campaigns, and increase brand visibility. Known for fostering collaboration and adapting quickly in fast-paced environments. Expertise includes social media marketing, community management, influencer partnerships, and brand development. Consistently delivers measurable results and strengthens online presence across multiple platforms.
Overview
5
5
years of professional experience
Work History
Social Media Coordinator
Inspira Education
05.2024 - Current
- Managed and created content for brands on all social platforms (TikTok, Instagram, Facebook, YouTube, X, Pinterest, and Reddit)
- Developed creative strategies to expand followership and engagement
- Filmed UGC & managed creators
- Prospected influencers for each vertical
- Designed graphics for social platforms via Canva
- 1,816%+ Instagram follower increase for Juris Education
- 637%+ TikTok follower increase for Juris Education
- 78%+ YouTube subscriber increase for Juris Education
- Remote
Content Creator & Video Editor
Neon Flux
06.2023 - 05.2024
- Edited short-form content for brands like IGK, Ready Rocker, Serious Skincare, Nature Spin, and Goodlife.
- Used tools like Premiere Pro and CapCut
- Sourced, vetted, and managed influencer partnerships for multiple brands, creating comprehensive creative briefs to support campaign execution.
- Coordinated and implemented A/B testing, analyzed and reported on the performance of campaigns
- Created UGC for IGK, and Ready Rocker
- Remote
Social Media Associate & Content Creator
Jaanuu
06.2022 - 06.2023
- Created and edited all TikTok videos
- Monitored and increased social traffic, growth, and engagement
- Assisted with social team and their ambassador program with outreach and shipping orders
- Maintained content calendar
- Established proper benchmarks
- Remote
Social Media Manager
High Beauty
08.2021 - 06.2022
- Managed all social platforms
- Created content for 3 brands (static and video)
- Maintained content calendar
- 52% Instagram follower growth
- Managed and prospected influencers
- Remote
Education
Bachelor’s Degree - Business & Information Management
Seminole State College
01-2023
Associate’s Degree - undefined
Valencia College
01-2020
Skills
- SEO optimization
- Copywriting
- Content Creation
- Content marketing
- Brand promotion
- Social media management
- Video editing
- Marketing strategy
- Adobe creative suite proficiency
- Customer engagement
- Content scheduling
- Visual storytelling
- Account management
- User generated content
- Platform expertise
- Strategic planning
- Digital marketing
- Product launches
- Brand awareness
- Data analytics
- Community management
- Brand messaging
- Campaign management
- Influencer collaboration
Accomplishments
- Increased Instagram followers by 1,816% through strategic content planning and audience engagement.
- Grew TikTok audience by 637% through trend-driven content and platform-specific strategies.
- Increased YouTube subscribers by 78% through optimized video content and publishing schedules.
- Expanded social media reach across multiple platforms through consistent content creation and community engagement.
Timeline
Social Media Coordinator
Inspira Education
05.2024 - Current
Content Creator & Video Editor
Neon Flux
06.2023 - 05.2024
Social Media Associate & Content Creator
Jaanuu
06.2022 - 06.2023
Social Media Manager
High Beauty
08.2021 - 06.2022
Associate’s Degree - undefined
Valencia College
Bachelor’s Degree - Business & Information Management
Seminole State College