Renee Yoon
West New York,New Jersey
Summary
Manager of Social with experience leading social strategy, client relationships, and integrated campaigns for global brands. Skilled in driving audience growth, managing cross-functional teams, and translating insights into impactful social solutions.
Overview
5
5
years of professional experience
Work History
Manager, Social Media
We Are BMF
01.2025 - Current
- Developed and executed social media strategies, always-on content, and campaigns for clients including Hard Rock Hotels, Ike’s Love & Sandwiches, The St. Regis Bal Harbour Resort, and We Are BMF, aligning initiatives with brand goals and KPIs.
- Served as primary client contact, leading communication, approvals, reporting, and cross-functional collaboration across creative, strategy, paid media, and leadership teams.
- Led content strategy, copywriting, community management, UGC sourcing, influencer partnerships, and campaign activations to drive audience growth and brand relevance.
- Analyzed performance metrics to optimize content effectiveness and audience targeting across platforms.
- Managed and mentored junior team members and interns, providing guidance, oversight, and professional development support.
Community Manager
McCann Worldgroup
09.2023 - 01.2025
- Enhanced Threads strategy by aligning content with cultural trends and campaign moments to drive relevance and engagement.
- Developed social strategy, channel voice, and creative copy for Mastercard and Priceless, including the “Priceless” tagline and platform storytelling approach.
- Supported real-time social execution for major cultural moments including the GRAMMYs (SZA), Copa América (Leo Messi), SU2C MLB, NYC Marathon, and Formula 1 (McLaren), translating events into platform-specific content.
- Managed client communications and strategic insights, including Gen Z trend analysis, platform POVs, newsletters, and social launch strategies for @Priceless on TikTok and Pinterest.
Junior Community Manager (AAE)
Edelman
05.2022 - 09.2023
- Served as Lead Community Manager for Unilever brands including Dove, Dove Men+Care, Find Your Happy Place, and Lipton Teas and Infusions, overseeing community strategy and engagement.
- Launched Dove’s Threads presence and developed Gen Z-focused tone of voice strategies to strengthen brand connection and engagement.
- Drove 70K+ follower growth across channels while leveraging analytics insights to optimize content performance and strategy.
- Delivered weekly and monthly performance reports with actionable insights and recommendations for optimization.
Media Planner
AdZou
01.2022 - 05.2022
- Developed integrated media strategies and planning recommendations for Ripple Effects Media, spanning paid, organic, traditional, and digital channels.
- Created a large budget media spend plan, analyzing audience, outlets, costs, and ROI to optimize campaign investment.
- Partnered with creative teams to align media strategy with campaign objectives and industry best practices.
Education
Bachelor of Arts - Journalism
University of Missouri
Columbia, MO05-2022
Skills
Social Media Strategy
Community Management
Client Management
Influencer Partnerships
Analytics & Performance Reporting
Crisis Communications
Google Suite Microsoft Office
Timeline
Manager, Social Media
We Are BMF
01.2025 - Current
Community Manager
McCann Worldgroup
09.2023 - 01.2025
Junior Community Manager (AAE)
Edelman
05.2022 - 09.2023
Media Planner
AdZou
01.2022 - 05.2022
Bachelor of Arts - Journalism
University of Missouri
AWARDS
- Shorty Awards — Dove: Winner, Community Engagement
- Shorty Awards — Mastercard’s Stand Up to Cancer Campaign: Winner, TikTok & Corporate Community; Gold, Documentary Short; Silver Honor, Community Engagement